Why this young woman’s stunning fake lashes are the go-to choice for A-list celebrities including Oprah, J-Lo and Kylie Jenner
- Since launching in 2013, Lilly’s Lashes has attracted A-list celebrity customers
- The likes of Oprah, Jennifer Lopez and Kylie Jenner purchase from the brand
- Founder Lilly Ghalichi has revolutionised how fake eyelashes are worn and made
- The best-selling product is the 3D Faux Mink Lashes and create a full glam look
A group of A-list celebrities, including singer Jennifer Lopez, iconic talk show host Oprah Winfrey and makeup queen Kylie Jenner, have become regular customers of popular eyelash business Lilly’s Lashes.
Since launching in 2013 the brand founded by Lilly Ghalichi has revolutionised how fake eyelashes are worn and made, making the business distinctive and different against competitors.
‘Our lashes’ long life span (you can get up to 25 wears out of one pair) is a combination of the quality of the materials we use, as well as the craftsmanship that goes behind making them,’ Ms Ghalichi told Mecca Australia.
Since launching in 2013 the brand founded by Lilly Ghalichi (pictured) has revolutionised how fake eyelashes are worn and made, making the business distinctive and different against competitors
Makeup queen Kylie Jenner (pictured) has also been spotted wearing the lashes on social media
The lashes have caught the attention of celebrities for their glamorous design and use of vegan materials
The best-selling product is the vegan 3D Faux Mink Lashes, which allows customers to create a full glam effect by wearing a single strip of false lashes.
According to the product description on the Mecca Australia website, the ‘game changing’ lashes feature ‘V’ shaped clusters to create a dramatic lash look while blending in with your natural lashes.
The multi-use product is made with synthetic fibres for a natural-looking finish and retail for $43 per packet online.
To achieve such a glamourous look in previous years customers would’ve had to apply multiple strips or single false eyelashes onto the eyelid, though now no longer need to.
The best-selling product is the vegan 3D Faux Mink Lashes, which allows customers to create a full glam effect by wearing a single strip of false lashes (before and after pictured)
The multi-use Faux Mink Lashes are made with synthetic fibres for a natural-looking finish and retail for $43 per packet online
‘Our lashes’ long life span is a combination of the quality of the materials we use, as well as the craftsmanship that goes behind making them,’ Ms Ghalichi said (makeup artist Emily Walker pictured)
Since launching in 2013 the brand founded by Lilly Ghalichi has revolutionised how fake eyelashes are worn and made (popular YouTubers Laura and Klaudia Badura pictured)
The eyelashes can be purchased from Mecca
The full Faux Mink lash collection offers two categories to shoppers – the 3D Faux Mink and the Lite Faux Milk.
The 3D option provides a more dramatic look, while the Lite Faux offers a more natural, soft-glam look.
‘After years of development, I’m super excited to be launching an innovative lash material that is top notch!’ Ms Ghalichi said.
‘What I think is special about our Faux Mink is every single pair are handmade, vegan, waterproof and can be worn over and over again with proper care.
‘Every pair of Lilly Lashes is handmade using only the finest materials, which helps give them durability so you can enjoy them for 25 wears.’