Wild moment brawl erupts between teenage eshays outside a sneaker store at a packed shopping centre 

A wild brawl between eshays out the front of a Sydney sneaker store shocked shoppers on the weekend. 

Dozens of tracksuit and shoulder bag-wearing teenagers gathered outside the Footlocker at Macquarie Centre mall in North Ryde for its opening about 6.30am on Saturday.

Video shows one boy run up and allegedly hit another boy in the head from behind, sparking the fight, before he is held back.

Other teenagers quickly get involved – throwing flurries of punches and kicks, most hitting the air, but knocking one boy to the ground. 

The groups of teenagers were waiting outside a Footlocker in Sydney’s north when the brawl erupted (pictured) 

The store had a refurbishment and was reopened on Saturday 

Another boy allegedly hits one sneaker fan as he covers his head and tries to get away from the chaos.

A security guard calls for backup on his radio but doesn’t intervene, likely due to their age. 

The Macquarie Centre Footlocker had just undergone a refurbishment and was reopening on Saturday.

Commenters on social media were furious over the teenagers’ behaviour. 

‘Doesn’t look like many punches were landed but this appalling. And over what a pair of sneakers?’ one wrote.

‘Never seen so many puffer jackets, bumbags and mullets in one place,’ another added.

The uploader said the brawl was started because someone had cut in line. 

After the brawl quickly spread a security guard used his radio to call for assistance but didn’t step in, likely because of their age (pictured) 

Police were called to the shopping centre and three teenagers were charged over the brawl.

‘A 20-year-old man was allegedly grabbed and assaulted by a number of youths, before his friend was also allegedly assaulted when attempting to help him,’ NSW Police said. 

‘Both men were treated by ambulance paramedics at the scene and declined hospital treatment.’

Two 16-year-olds and one 17-year-old, were charged with affray and given conditional bail to appear at a children’s court on November 7.

Eshays have appropriated sneaker culture with footlocker a popular hangout (file image) 

The eshay subculture has spread in recent years, mainly through suburban areas of Sydney and Melbourne.

The style adopted mainly by teenage boys often includes shoulder bags, mullets, track pants, and sneakers – particularly the Nike Air Max TN. 

One Sydney pub brought in a dress code banning the particular shoe earlier this year but quickly backflipped saying the sign hadn’t been authorised by headquarters. 

A Sydney pub briefly banned Nike Air Max TN shoes and man-bags earlier this year but quickly backflipped (pictured) 

How to spot an eshay 

Eshays often wear Nike TN trainers with polo shirts, puffer jackets, tracksuit pants or baggy shorts and baseball caps.

Favoured labels include Ralph Lauren, Tommy Hilfiger, and Lacoste, paired with Nautica, Adidas, Under Armour and Ellesse.

Some eshays scramble words and put ‘ay’ on the end in a form of pig Latin. ‘Eetswa’ means ‘sweet’ and ‘chill’ becomes ‘illchay’. 

Hard-core eshays engage in assaults, robberies and threatening behaviour against other youths but many seem to wander the streets aimlessly. 

Eshays are said to have spread from Sydney’s inner-city graffiti scene and out into the suburbs