He has been selected on behalf of London Fashion Week’s Fashion East show to display his Spring/Summer 2018 collection.
And drawing in the big names to model his designs, Matty Bovan saw his upcoming collection brought to life by the likes of Winnie Harlow, Georgia May Jagger and Hailey Baldwin on Saturday, as they kicked off day two of the five-day style event.
Winnie Harlow, 23, cut a striking appearance, as she stepped out sporting a dramatic make-up look, that saw her eyes outlined with a cobalt blue pigment, and a vibrant catwalk ensemble.
The eye-catching make-up look saw Winnie boast enviably long lashes atop her painted lids that were framed with blue and black markings.
The colourings made sure to complement the fashion star’s catwalk getup, as she was seen modelling a vibrantly patterned blouse, that boasted dramatic puff sleeves, and contrasting knit skirt.
The red and white number featured an unusual cut-out design that teased a look at Winnie’s honed pints underneath, thanks to its daring thigh-high split at the centre.
She paired it with glittering knee-high socks and trainers splashed with paint, while toting a frayed monochrome bag in one hand.
All eyes on her: The model cut a striking appearance, as she stepped out sporting a dramatic make-up look, that saw her eyes outlined with a cobalt blue pigment, and a vibrant catwalk ensemble
The eccentric display showcased some of the designs from fashion designer Matty Bovan’s Spring/Summer 2018 collection – who’s previous offerings have included a significant focus on knot, along with deliberately clashing colours and textures.
Bovey has previously worked with fashion houses Louis Vuitton, Marc Jacobs and Miu Miu and had been select to debut his work at London Fashion Week as part of the Fashion East initiative.
It sees a high-profile panel of industry experts select designers to showcase and has been known to introduce exciting new names into the industry, with its previous successes including House of Holland, Louise Gray, Richard Nicoll and Simone Rocha.
Winnie, who first shot to fame on the 21st season of America’s Next Top Model, looked sensational in Bovey’s upcoming collection and oozed confidence while modelling the very distinctive look.
Stand-out: The colourings made sure to complement the fashion star’s catwalk getup, as she was seen modelling a vibrantly patterned blouse, that boasted dramatic puff sleeves, and contrasting knit skirt
Head-turner: The eccentric display showcased some of the designs from fashion designer Matty Bovan’s Spring/Summer 2018 collection – who’s previous offerings have included a significant focus on knot, along with deliberately clashing colours and textures
She had been diagnosed with vitiligo around the age of four and has gone on to become a spokesperson for the condition, frequently speaking out about the topic.
Despite her insecurities as a child, the starlet hasn’t let the condition hold her back and is highly considered as one of the most in-demand models of the moment.
In an interview with Cosmopolitan magazine, she recalled: ‘Kids called me a cow and mooed at me. I remember sitting by my window wishing upon the stars that my skin condition would go away.
‘Everyone asks me what the turning point was but it was just me making the effort to focus on my opinion on myself. I was like, wait I don’t actually think I’m ugly – I think I’m beautiful. So where did I get this idea I wasn’t? From someone else.’
Bold look: Winnie was joined on the catwalk by fellow model Georgia May Jagger, who too worked a distinguishing ensemble
Shining moment: Stealing a glimpse at her incredibly svelte frame, Georgia donned a unique two-piece that’s both skirt and top paired together contrasting panels of fabric that came complete with a glittering mesh overlay
Beauty: She took to the runway with a pair of gold metallic Converse-inspired shoes and sported similar eye make-up, using an emerald green shade, to Winnie
The beauty was joined on the catwalk by fellow model Georgia May Jagger, 25, who too worked a distinguishing look.
Stealing a glimpse at her incredibly svelte frame, Georgia donned a unique two-piece that’s both skirt and top paired together contrasting panels of fabric that came complete with a glittering mesh overlay.
She took to the runway with a pair of gold metallic Converse-inspired shoes and sported similar eye make-up, using an emerald green shade, to Winnie.
Hailey, 20, meanwhile, dazzled in a striking purple number that draped off of one shoulder.
Sensational: Hailey, 20, meanwhile, dazzled in a striking purple number that draped off of one shoulder and teased a look at her lenthy pins underneath
Stylish: The unusual dress paired together clashing fabrics and a woven semi-sheer mesh skirt that accentuated Hailey’s lithe frame
Stunning: The modelling beauty’s statement eye make-up comprised of a black and white design that highlighted her flawless complexion
Her ensemble accentuated her lithe frame and teased a look at her lengthy pins underneath, with the unusual dress pairing together clashing fabrics and a woven semi-sheer mesh skirt.
Hailey’s eyes were framed by heavy black liner, which culminated on either side of her face into white-tipped arrows and, standing in contrast, stark white makeup was applied underneath the distinctive markings, which the model sported with style as she pulled a sullen face.
Meanwhile, fashionista Alexa Chung, 33, was spotted sitting front row at the JW Anderson showcase.
She made for a sleek appearance at the sartorially savvy event, pairing together a leather look shirt and dark-hued boot-cut jeans.
Tucking her stylish shirt into the waistband of her jeans, Alexa finished off her look with a pair of patent boots on her feet and a pretty gold necklace around her neck.
Chic: Meanwhile, sartorially savvy Alexa Chung, 33, was spotted sitting front row at the JW Anderson showcase
Fashionista: She made for a sleek appearance at the sartorially savvy event, pairing together a leather look shirt and dark-hued boot-cut jeans
Getting her style fix: She was joined by actress Naomi Scott on the FROW and was seen clutching onto a coffee as she perused the latest catwalk offerings
She wore her shoulder-grazing tresses in a half up, half down style, leaving her fringe loose to frame her face.
Choosing to pare things back on the beauty front, the fashion designer and author opted for a subtle make-up look that came complete with winged eyeliner, blusher-tinted cheeks and a nude pink lip.
She was joined by actress Naomi Scott on the FROW and was seen clutching onto a coffee as she perused the latest catwalk offerings. Naomi looked incredible for the outing, sporting a satin puffball skirt and loose-fitted cami that featured a tan lace bralet design at its top.
Beaut: Naomi looked incredible for the outing, sporting a satin puffball skirt and loose-fitted cami that featured a tan lace bralet design at its top
Edie Campbell and Erin O’Connor had taken to the catwalk for the Molly Goddard showcase that saw the models walking down the runway with what appeared to be a glass of wine and a cigarette as props.
British model Edie made sure to toy with her props as she strutted her stuff in front of guests while wearing a dress that billowed out around her in a huge puffball skirt.
Her blonde locks were prised back from her face with a thick black headband and styled into corkscrew curls, while her show make-up came complete with a heavy smokey-eye.
Star-studded: Edie Campbell and Erin O’Connor had taken to the catwalk for the Molly Goddard showcase that saw the models walking down the runway with what appeared to be a glass of wine and a cigarette as props
Catching the eye: British model Edie made sure to toy with her props as she strutted her stuff in front of guests while wearing a dress that billowed out around her in a huge puffball skirt
Striking: Her blonde locks were prised back from her face with a thick black headband and styled into corkscrew curls, while her show make-up came complete with a heavy smokey-eye
Model behaviour: Erin had also walked for London designer Molly and took to the runway clad in an embellished purple gown that boasted a black netted petticoat underneath
Erin had also walked for London designer Molly and was later seen striking up a pose backstage while clad in a stone-hued trench coat and Gucci loafers.
Still sporting her catwalk beauty look, Erin’s locks were sleekly styled in a slicked back manner.
Following on from New York’s offering London Fashion Week spans over five days from September 15 – 19 and showcases the best of British and international fashion while hosting designer and trend catwalk shows as well as industry talks.
The bi-annual event is a firm favourite in the celebrity calendar, drawing in a bevy of celebrities and in-demand models, with Tommy Hilfiger expected to make its LFW debut showing Gigi Hadid’s third TommyXGigi collection.
Doing what she does best: She was later seen striking up a pose backstage while clad in a stone-hued trench coat and Gucci loafers
Rubbing shoulders: Edie and Erin were then seen posing with designer Molly backstage
Upcoming: The London designer had showcased her Spring/Summer 2018 collection at LFW