Women go wild for £11 serum concentrate from Boots

As any woman of a certain age will know only too well, the menopause can wreak havoc with your complexion.

As women hit their half century, skin begins to sag, fine lines appear and confidence levels often drop as a result.

But how do you beat the wrinkles and give your skin a surge of life without turning to plastic surgery?

A group of women believe they’ve found the answer thanks to a £11.10 serum from Boots they claim helps keeps their menopausal skin in check.

Ladies are going wild for an £11 serum they swear by for keeping oily and unpredictable menopausal skin under control, taking to an online forum to discuss its benefits

Women have taken to a community blog to rave about the YourGoodSkin Balancing Skin Concentrate, saying it’s helped tackle their menopausal skincare concerns.

‘It is so light and fresh, quick to use and shows results in no time, from evening skin tone to minimising the appearance of pores, this does it all, wrote user Amanda.

‘I can definitely say I have enjoyed and am still enjoying good skin days,’ added Bimpe of the lotioin.

Women took to a community blog to explain that the serum had helped tackle their menopausal skincare concerns

Another user said it was the best product they’d used for controlling the oily-shiny look, with user Galina saying it was excellent at hydrating and balancing her skin.

Woman say the YourGoodSkin Balancing Skin Concentrate from Boots has cured their skin’s oiliness

‘It helps keep the right amount of moisture my skin needs, protecting it from dryness,’ wrote Natasha.

The main ingredient in the product from Boots is Japanese lilyturf – a pretty tufted grass that provides evergreen ground cover.

Traditional Chinese medicine practitioners have used the plant – Ophiopogon japonicas – to treat inflammation and infection for centuries.

Now, it is being harnessed by scientists at Boots as the main active ingredient in its new Balancing Skin Concentrate.

An independent NHS consultant has confirmed the results of clinical trials do show it delivers healthier-looking skin in 28 days.

HOW DOES SKIN CHANGE DURING MENOPAUSE?

During menopause, levels of the female hormones oestrogen and progesterone rapidly decline leading to accelerated skin ageing.

Collagen and elastin levels deplete dramatically, so you get sagging and deep wrinkles.

The production of skin-hydrating hyaluronic acid and oil also drops, causing dryness. Plus testosterone becomes more dominant, so some women may suffer from acne and facial hair.

The drop in oestrogen leads to the slowing down of the body’s oil production, resulting in dry, lacklustre skin.

Collagen promotes skin thickness and elasticity, but when we reach 25 it begins to deplete by one per cent each year. However, as we enter menopause, this is speeded up and our skin can lose 30 per cent of its collagen in five years, making it thin and lax.

The oil-producing glands are hormonally driven, and the change in balance of androgens during menopause can send them into overdrive.

The new concentrate represents a bid to tap into a demand for healthy looking skin rather than chasing the fantasy of eternal youth.

THE SECRET INGREDIENT: JAPANESE LILYTURF

The Japanese lilyturf is combined with a series of other ingredients which are designed to limit over-production of oil and work as anti-oxidants, killing off harmful chemicals that damage the skin.

The key one is sphinganine which prevents the skin producing too much sebum, the oil that clogs the pores, feeding bacteria and causing acne. A combination of green tea and Vitamin C are the main antioxidants.

Clinical trials in South Africa showed it improved the grading of skin, the smoothness and texture, and reduced the flakiness over a four week period.

Boots skincare scientific adviser Dr Mike Bell said: ‘It is very rich in homoisoflavinoids that help the skin moisturise itself.

‘We know from our studies that it turns on natural moisturising factor in the skin.’

The new products, which are part of a range of 23 under the YourGoodSkin brand, represent a massive investment for the company, which is now part of the US giant Walgreens.

Boots has satisfied advertising watchdogs that the cream does deliver healthier-looking skin in 28 days. A tube lasting 28 days costs £16.99.

Dr Tamara Griffiths said: ‘As a dermatologist who deals with patients suffering from skin disease on a daily basis, this is a novel and most welcome approach.’

Read more at DailyMail.co.uk