While many women are desperate to look younger than their years, one model is living proof of the benefits of ageing gracefully.
Daphne Self, 89, who has been dubbed ‘the world’s oldest supermodel’, has landed a major new beauty campaign with makeup brand Eyeko.
The glamorous British fashionista appears in a campaign for its new Bespoke Mascara range, as she reflects on her career and her love of cosmetics.
Daphne began her modelling her career when she was just 20-years-old in the 1950s, before being ‘rediscovered’ when she turned 70 and appearing in the pages of fashion bible Vogue.
Daphne Self, 89, appears in cosmetic brand Eyeko’s latest campaign to speak about her love of cosmetics to help launch the beauty giant’s Bespoke Mascara range
Dubbed the ‘world’s oldest supermodel’, Daphne began her career aged just 20 back in the 1950s. Pictured here in her modelling heyday, she is still landing major beauty campaigns
In her laest ad campaign, Daphne reveals that she likes having long and thick eyelashes, but now has naturally ‘sparse’ lashes.
Proving that age is just a number, the veteran model gets playful with the camera during her clip – giving a cheeky wink down the lens before pouting her pink lipstick-coated mouth.
Daphne is the only octogenarian among a cast of much younger models featured in the beauty campaign, who also speak about their own relationship with makeup.
The campaign aims to show that ‘no one size fits all’ and that makeup can be just as varied as its wearer.
In the video Daphne reveals how she likes her eyelashes to be ‘long and thick’
Proving that she hasn’t lost her touch, Daphne plays up to the camera with a cheeky wink and pout
The bespoke range has 100 unique combinations and an algorithm that has taken over three years to create so customers can find their own unique mascara.
Eyeko’s founder Nina Leykind says their customers have started to expect more from the makeup they wear.
She explained: ‘Our fans are discerning and smart and no longer accept the norm and we want to celebrate the individual.
‘For Eyeko it’s about fulfilling our mascara mission and delivering on our promise to create the perfect mascara for everyone.
Other models feature in the campaign to explore the brand’s Bespoke Mascara range, including a blue haired male model named Aaron
The theme behind the campaign is ‘no one size fits all’ as they claim that everyone’s mascara should be different. Pictured are the Bloom Twins, a Ukrainian-born English pop music group made up of twin sisters Anna and Sonia Kuprienko
The advertising campaign’s videographer Fenn O’Meally makes an appearance in the clips; the brand says its customers are ‘discerning and smart and no longer accept the norm’
‘I’m thrilled that we can now offer our fans a mascara that really is as game-changing as we promise!’
Daphne has previously expressed her concern with brands using underweight modes in their campaigns, particularly those who sport a thigh cap.
She said in 2015: ‘Clothes definitely look better on a slimmer person, but you don’t have to be that slim.
‘You just have to be a good posture and a good figure and just have a nice outlook.
‘Positivity and curiosity come to mind. I don’t really like girls who have gaps between their legs.’