Would you call your son Rimmel? Brand obsessed parents are giving their children VERY quirky names

Picking a name for your baby is one of the first decisions you’ll ever make as a parent – and it’s arguably the most important.

Over the past 22 years, monikers inspired by world-famous fashion and beauty labels have sky-rocketed in popularity in the UK. 

Earlier this month, Style Etc magazine looked back over the Office of National Statistics data from 1999 to 2021 to determine the favourite designer-inspired baby names.

During the 22-year period, 84,887 babies were given the moniker Chloe – making it the most popular designer baby name.

Babies given this popular moniker share same name as the French fashion house that was founded in 1952.

Meanwhile, 25,528 British parents chose to give their son the same name as the French designer Louis Vuitton. 

What’s more, luxury fashion houses Chanel, Armani, Dior and Dolce were also frequently adopted as bolder baby names. 

Beauty brands have also been a source of inspiration for parents in England and Wales, with over 50,000 boys named Max — brought to prominence by the brand Max Factor. 

The publication found that Anastasia came up top of the beauty brand-inspired names – after US label Anastasia Beverly Hills.

However, a select number of parents were even more adventurous – with four naming their sons Avon and a further three opting for Rimmel.

On top of this, 26 sets of parents also opted for the name NYX for their baby girls – like the US beauty brand. 

Data released by the Office of National Statistics revealed that Noah and Olivia were the most popular names for boys and girls in 2021.

Oliver dropped to second place having been the most most popular boys’ name for eight years, while Olivia topped the girls’ list for the sixth year in a row .

Data from the Office for National Statistics (ONS) also shows that Henry replaced Jack in the top 10 names for boys, while Freya, Florence and Willow replaced Isabella, Rosie and Sophia for girls.

Mothers over the age of 35 were more likely to give their babies traditional names such as Thomas, while younger mothers were more likely to use shortened versions, such as Tommy.

Olivia was the top girls’ name in every English region and Wales, except in the East Midlands where Amelia was the most popular girls’ name.

Muhammad was the most popular boys’ name in four out of nine English regions.

New entries to the top 100 included Lara, Beatrice and Sara for girls, and Blake, Brody, Kai, Rupert, Tobias and Nathan for boys.

James Tucker, of the ONS, said: ‘Noah has replaced Oliver as the most popular name for boys in 2021, moving Oliver into second place and ending an eight-year reign at the top.

‘Olivia remained the most popular girls’ name in 2021, having held the top spot since 2016. Interestingly, Noah was not top in any of the English regions, but has risen up the ranks in most regions since last year to take first place overall.

‘While Noah and Olivia are enjoying their places at the top, some names could be in danger of falling out of favour.

‘Leslie has had relatively little popularity in recent years with fewer than seven boys named each year since 2018. Others such as Clifford, Nigel and Norman have not fared much better with 10 or fewer boys being named.

‘Girls’ names such as Glenda and Kerry, that were more common before, are also becoming endangered and we have seen less than five girls being named each year since 2018.

‘Popular culture continues to influence parents’ baby name choices. Today we have also published analysis exploring cultural influences that could be inspiring baby name trends, from hit TV shows to musical icons.’