WWE releases Super Bowl LVIII title belt following the Kansas City Chiefs’ victory in Las Vegas – months after wrestling promotion signed a multi-year licensing deal with the NFL

WWE released their Super Bowl LVIII title belt on Monday after the Kansas City Chiefs secured their second straight title against the San Francisco 49ers in Las Vegas. 

The wrestling promotion has awarded the winners of the Super Bowl with a customized belt for several years. As a result, the NFL signed a multi-year licensing deal with WWE in August of 2023, which allowed them to sell the belts.

The Chiefs received the belt during their locker room celebrations postgame before it became available for purchase at the NFL and WWE stores. It can also be bought at Fanatics. 

Inspired by the game’s first trip to Sin City, the belt features the Super Bowl LVIII logo within a gold center plate and the word ‘champion’ in gold letters. The Chiefs’ logo is also emblazoned on the side plates that sit above the purple and red color scheme. 

While the belt is currently priced at $549.99, the shops have offered a limited 25 per cent-off discount that expires at 11.59pm on Monday. 

Patrick Mahomes was named the Super Bowl MVP for the third time after defeating the 49ers

The NFL and WWE partnered up in August of 2023 after signing a multi-year licensing deal

Aside from the first official NFL belt being sold in stores, a few WWE personalities graced the Super Bowl broadcast by taking part in different commercials. 

WWE legend ‘Stone Cold’ Steve Austin appeared with a digitally enhanced mullet in a commercial for Kawasaki. Meanwhile, WWE star Jade Cargill delivered a frog splash to Aubrey Plaza in a campaign for Mountain Dew.

The Chiefs secured a 25-22 overtime win over the 49ers to get their second straight title and third in five years. The finale came down to game-winning touchdown courtesy of Patrick Mahomes and Mecole Hardman in the sudden-death period. 

Mahomes’ 34-for-46 effort for 333 yards and two touchdowns earned him his third Super Bowl MVP award.

Sunday’s win also made the Chiefs the first back-to-back Super Bowl champions since the New England Patriots in 2003 and 2004.