If Kanye West’s Yeezy Season 6 campaign is anything to go by – the signature look of the season is all about copying his wife Kim Kardashian, from her tight-fitting clothes to her platinum blonde locks.
And now emulating that bold sense of style has become a lot easier – if you have $960 to spare – thanks to the man behind the long wig worn by Kim, 37, and several other celebrities in the campaign, who just released the same style to the public.
The hair was modeled by a group of high-profile faces in the shoot, including Paris Hilton, 36, Justin Bieber’s ex Sahara Ray, 24, Kylie Jenner’s BFF Jordyn Woods, 20, all of whom appeared in recreations of Kim’s own pap-style shots.
Wig: Everyone has been emulating Kim, 37, for the Yeezy Season 6 campaign by wearing her wig, including Paris Hilton, 36, (pictured) and now you can too for almost $1,000 dollars
Clones: The campaign features different stars (Paris Hilton, left) and models wearing the same exact platinum, peroxide-bleached wig that Kim, (pictured right) wore in the original shoot
But anyone hoping to stage their own Yeezy shoot can now try the look on for size at home, courtesy of the now-famous long blonde locks.
The bleach blonde wig worn by the stars was created by hairstylist, Tokyo Stylez, who is now selling the exact same platinum, dark rooted hairpiece on his website for almost $1,000.
The wig was originally being sold on his site for $950 as of the morning of February 2, but since gaining publicity from different outlets, like Vogue, prices actually increased by a whopping $9 in a matter of minutes.
Which means, the more people know about the wig, the more expensive it’s going to end up being, so if you want to be a Kim clone, you have to act fast.
Blonde: The now-infamous wig was created by hairstylist, Tokyo Stylez, who is now selling the exact platinum blonde, dark rooted hairpiece on his website for $960
Selling out: The wig, which was also worn by Jordyn Woods, 20, (pictured) was originally being sold on his site for $950 as of the morning of February 2, but the price has since changed
Famous: Since gaining publicity that the exact wig worn by twins, Shannon and Shannade Clermont (pictured) was being sold, prices already increased by nine dollars
On his website, Touched By Tokyo Stylez, the wig is called the Season 6 Unit and is described as a full lace platinum blonde dark rooting wig and shipping will take two to three weeks.
The reason the wig is gaining so much fame is due to Yeezy’s campaign strategy, starring his wife. Instead of showing his season six collection at NYFW, he chose a different route, which became a viral sensation.
Kanye had Kim wear 16 different Yeezy outfits around Calabasas, in just two days and had a trail of paparazzi follow her around to different spots while she was wearing the clothes.
Start: Yeezy’s campaign strategy was to star his wife in paparazzi shots instead of showing his season six collection at NYFW, (Abigail Ratchford, left) and (Amina Blue, right)
Pics: Kanye had Kim wear 16 different Yeezy outfits around Calabasas, in just two days and had a trail of paparazzi follow her around, depicted by Sahara Ray, (left) and Lela Star (right)
Stylist: On Tokyo Stylez’s (pictured) website, the wig is called the Season 6 Unit and is described as a full lace platinum blonde dark rooting wig, which he is pictured wearing
The brilliant marketing trick worked, because the mother-of-three was spotted by paparazzi in all of the new outfits, but what stood out the most was the platinum blonde hair she debuted in all of the photos.
In all of the new Yeezy campaign photos which are designed the same paparazzi way as Kim’s original photos, all of the girls featured are of different ages, sizes and colors.
However, the reason they all look exactly like Kim’s doppelganger is because of the icy blonde wig and it’s actually shocking how much all of the women look like Kim clone’s in the photos.
Tokyo, who is originally from Omaha, Nebraska, started gaining fame for being Kylie’s, 20, go-to hairstylist when she was addicted to wigs and was changing around her hair to different colors every week.