You won’t believe the price of the water bottles at the Australian Open

Tennis fans have been left furious after spotting a $99 price tags on water bottles at this year’s Australian Open.

The 500mL stainless steel bottles are navy blue and feature the official Australian Open logo as well as signature Polo Ralph Lauren branding.

The brand is all over this year’s Australian Open it is the event’s ‘official outfitter’.

The luxury water bottle is part of the event’s 2022 capsule collection – but many visitors to the court couldn’t fathom spending almost $100 on the souvenir.

‘Discount water bottles at the Australian Open,’ one spectator wrote alongside a snap of the bottles. 

‘How do you justify $99 for a drink bottle,’ one asked. 

‘It doesn’t look like they are selling many – the shelf is full,’ added another. 

But others stuck up for the decision to market the water bottle at ‘the rich crowd’.

‘What kind of pleb drinks out of a water bottle that costs less than $100,’ one man joked.

The bottles are being sold at the Australian Open and online through Myer

‘It’s a designer brand object at a souvenir shop at an international sporting event. The overwhelming majority of people would never buy the thing in the first place, even at 20 or 30 dollars, meaning that the only potential customers are those who have enough money to simply not care about a 100 dollar purchase in the first place. Charging any less is just leaving money on the table,’ another explained.

Some predict the bottles ‘won’t hold their value’.

‘I wonder how much they will be selling them for in two weeks when everyone has forgotten about the Australian Open again,’ one man said.

The original poster said there were seven full shelves of the bottles in the store and five stores offering the same merchandise at the event. 

But it is also in stock at Myer, for the same price.

‘Don’t worry guys you can after pay it for just $24.75 per fortnight,’ one man joked. 

The item has received two one-star reviews on the Myer website with both agreeing $99 is too much to ask for the bottle. 

It also received one tongue-in-cheek five-star review claiming the buyer’s life had been changed for the better since taking the bottle home.