News, Culture & Society

Young man talks about starting Femme Organic with his sisters

Young man who generated $200k in sales after signing a deal with major Aussies stockists for a very unlikely product reveals how he fell into the female-dominated industry

  • Thomas Burns, 24, has talked about starting a period care business with sisters
  • The Femme Organic range is plastic free and recyclable, as well as 100% cotton
  • They are available to purchase online, in Priceline and Woolworths

An Australian family – including a 24-year-old man – are behind one of the country’s fastest growing plastic-free sanitary business that generated $200,000 in initial orders after signing a deal with Priceline and Woolworths.

Thomas Burns, 24, alongside his sisters Annabelle, Victoria, Elissa and Mia, are the proud creators of Femme Organic, a brand that looks to destigmatise period by providing high quality, eco friendly products which are beneficial for both individuals and the environment.

The business started as just a passing thought when Thomas overheard his older sister Annabelle, 25, complaining about the plastic wastage involved with traditional tampons and pads on the market.

Thomas Burns (right), 24, alongside his sisters Annabelle, Victoria, Elissa and Mia, are the proud creators of Femme Organic

Once Covid hit Australia in 2020 the family had time to brainstorm together how they might go about fixing this plastic problem - and Thomas wasn't concerned about delving into a female-focused market

Once Covid hit Australia in 2020 the family had time to brainstorm together how they might go about fixing this plastic problem – and Thomas wasn’t concerned about delving into a female-focused market

Once Covid hit Australia in 2020 the family had time to brainstorm together how they might go about fixing this plastic problem – and Thomas wasn’t concerned about delving into a female-focused market. 

‘For me personally, it made a lot of sense. Growing up in a female-dominant house with four sisters and my mother, I was fortunate to be surrounded by an environment where I was able to view my sister’s period-related struggles firsthand,’ he told FEMAIL.

‘Even from a young age I realised that there were a lot of misconceptions surrounding menstrual health and period care – whenever we would have classes or presentations about anything in regards to female reproductive care and health, my classmates would laugh and make jokes about periods.

'I believe it is essential for men to play a contributing part in eliminating any stigma around period talk. I hated the fact that my own sisters, friends and family were uncomfortable to talk about a natural bodily process,' Thomas said

‘I believe it is essential for men to play a contributing part in eliminating any stigma around period talk. I hated the fact that my own sisters, friends and family were uncomfortable to talk about a natural bodily process,’ Thomas said

Period products are huge contributors to the tons of plastic waste generated daily

Period products are huge contributors to the tons of plastic waste generated daily

‘I believe it is essential for men to play a contributing part in eliminating any stigma around period talk. I hated the fact that my own sisters, friends and family were uncomfortable to talk about a natural bodily process.’

Period products are huge contributors to the tons of plastic waste generated daily.

On average women have around 450 periods in their lifetime, which means they would be using close to 10,000 tampons or pads in total.

‘Unfortunately the majority of products available contain plastic packaging which is not only dangerous for consumers, but is filling garbage dumps and contributing to the detriment of our environment,’ Thomas said.

All of the Femme Organic products, which were brought to the public in March 2021, are made using 100 per cent organic cotton, are biodegradable, plastic-free, recyclable, compostable and cruelty-free

All of the Femme Organic products, which were brought to the public in March 2021, are made using 100 per cent organic cotton, are biodegradable, plastic-free, recyclable, compostable and cruelty-free

All of the Femme Organic products, which were brought to the public in March 2021, are made using 100 per cent organic cotton, are biodegradable, plastic-free, recyclable, compostable and cruelty-free. 

‘We have had rapid growth partnering up with retailers such as Woolworths and Priceline. We currently range in over 600 stockists nationwide and are now partnering up with numerous local schools, cafes and gyms,’ he said.

‘We believe period care products should always be readily accessible when in need, regardless of the environment you are in.’

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Read more at DailyMail.co.uk



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