Jo Malone CBE
Jo, 59, is the founder of fragrance lifestyle brand Jo Loves, which she launched after selling her eponymous brand to Estee Lauder
Jo, 59, is the founder of fragrance lifestyle brand Jo Loves, which she launched after selling her eponymous brand to Estee Lauder.
I think women want sparkle in their lives right now, so I was thrilled to see Huda’s eye palette win. Look at founder Huda Kattan’s Instagram and you’ll see how brilliantly she does proper Hollywood glamour.
Products that boost your spirits are so important. We have our staff Christmas party tonight and I’m going to spend a good half an hour doing my make-up — it’s all part of the fun.
There are some great low-cost winners on the list, which doesn’t surprise me at all. Every woman I know has things that cost just a couple of quid in her make-up bag. These products from Bourjois, Rimmel and Maybelline show that whatever your budget, you can still look your best.
Beauty clearly isn’t the most important thing in life, but it can make you smile, it can keep up morale and help us get through these tough times.
Sometimes you just have to push through — put on your big girl pants, a slick of lipstick, get out there and get on with it.
Ruby Hammer MBE
Make-up artist Ruby, 61, has been a mainstay of the beauty world since the 1980s and launched her beauty range, Ruby Hammer, in 2019
Make-up artist Ruby, 61, has been a mainstay of the beauty world since the 1980s and launched her beauty range, Ruby Hammer, in 2019.
Many of this year’s winners are tried and tested classics that deliver every time, so women are willing to invest in them.
I’ve had the Giorgio Armani foundation in my kit for many, many years. I use it myself and on every shoot, too. I consider every new foundation that comes onto the market, but always revert back to this one.
No one wants to take a chance when it comes to key products like foundation: you have to get it exactly right. It’s the same with the Nars concealer, which is equally reliable.
But women know where to economise. Mascara and eyeliner don’t have to cost a fortune — the winners in those categories are cheap and cheerful. This makes sense. You should replace eye make-up every three to six months for hygiene reasons, so why spend a fortune?
The Inspire reader is certainly a discerning customer. Her approach is no-nonsense, she wants products that are functional and insists that they tick all the boxes. And rightly so!
Princesses Eugenie and Beatrice are among top make-up artist Hannah Martin’s celebrity clients
Princesses Eugenie and Beatrice are among top make-up artist Hannah Martin’s celebrity clients.
It’s a stellar list of winners and reflective of the way that women shop for beauty now. We all tend to have a high/low mix of products.
It shows how savvy women are today when shopping for beauty. They do their research and work out where they’re willing to prioritise spending.
A good example is Charlotte Tilbury’s Magic Cream. It’s canny of readers to choose this. If you’re looking for a day cream to prep your skin before make-up, then absolutely go for one formulated by a top make-up artist. Make-up melts beautifully into it, and the finish is incredible.
The Tweezerman eyelash curlers are another case in point. The brand is the expert in its field and these are well worth spending £18 on.
You can pick up curlers for £1.99 at Superdrug but they just won’t work. A well-curled lash can completely transform your look — it makes your eyes look bigger and brighter.
I was so pleased to see my favourite Clarins lip product win. It’s one of those clever multi-taskers that nourishes lips, while adding colour and gloss. It’s an instant pick-me-up — and everyone’s in the market for one of those at the moment.
Dr Sam Bunting
Dr Sam, a dermatologist and skincare specialist for two decades, runs a Harley Street clinic and in 2018 launched her award-winning skincare range, Dr Sam’s
Dr Sam, a dermatologist and skincare specialist for two decades, runs a Harley Street clinic and in 2018 launched her award-winning skincare range, Dr Sam’s.
It’s interesting to see dermatologist-approved brands such as CeraVe and La Roche-Posay coming fully into the mainstream. I use the La Roche-Posay cleanser in my clinic — it’s a good, fuss-free product at a decent price.
And the CeraVe body moisturiser is a great bathroom staple. It’s suitable for all skin types and contains ceramides, which help maintain a healthy skin barrier, which is essential at this time of year when our skin comes under attack from both the cold weather and central heating.
Right now, skin barrier science is at the forefront in the industry. We now know, for example, that the skin barrier becomes impaired as we approach menopause, due to the drop in oestrogen levels. It means your skin may well become more sensitive. It’s great that today we have so much more access to this kind of information.
This is because dermatologists have taken down the veil. There is so much chatter online around active ingredients, and what does and doesn’t work. It’s far easier to educate yourself.
Finally, I note some bona fide beauty icons on the list. I used the Bourjois little round pots of blusher when I was a teenager — they’re well-formulated and come in a good range of shades.
I’m all for smart investing with beauty — learn to cut corners where you can, but without compromising.