COVID-19 has change much more than our physical well-being, it has devastated our communities, our lifestyles, and our local small businesses. Do you have a small business? If you do, you’re probably wondering how your local small business will avoid financial devastation during this time.
What’s needed at this time is a Direct Mail Marketing rethink to maintain shares in local markets. A rethink of marketing strategy is needed to keep current customers in the loop while trying to acquire new potential customers. Use of full-service EDDM (Every Door Direct Mail) for your Direct Mail or Shared Direct Mail campaign can help you reach potential customers during a time when they’re home, at a time they’re hardest to reach.
Creating an EDDM marketing campaign for your Direct Mail or Shared Direct Mail can be one of the best ways to get your business message in the front of 1000’s of current customers and new prospects.
What is Direct Mail?
Direct mail is a form of marketing that involves sending a physical mail piece to customers through the US Postal Service to homes and businesses. Direct Mail campaign focuses on demographics, use an existing client list or buying a select mailing list. Direct Mail campaigns uses highly targeting demographics including, but not limited to income, home ownership, age, etc.
What is Shared Direct Mail?
Shared Direct Mail is another form of Direct Mail. With Shared Direct Mail, your direct mail piece is consolidated with other advertisers mailing where you get to share the cost of printing, postage, and delivery. By sharing the expense with other advertisers, you increase your ROI and reduce your advertising costs. You can deliver a strong message to multiple customers in a particular zip code for literally pennies per delivery point.
What is EDDM?
EDDM is a service that the USPS offers that makes it easy to contact every business and/or residential customer in a particular neighborhood, city or ZIP code. EDDM is best for businesses that want to use geo-targeting. Something that small businesses can appreciate; postage is as low as $0.18 per piece. The postage savings can reach up to 7 cents over standard letter mail. Benefits associated with EDDM include: not needing for a mailing list and not needing specific names and addresses. EDDM is an excellent service when it comes to promoting your business in your local community.
EDDM Facts to Consider Before Starting Mail Campaign
- More consumers read mailed postcards then those who read sales letters.
- EDDM Mail yields a lower cost-per-lean than any other sales marketing method.
- Large over-sized mailers receive the best response rates.
- For consumers to recognize your brand it takes at least 7 impressions.
- It takes the brain only 3 seconds to register information from direct mail piece.
To learn more about Direct Mail, Shared Direct Mail, and EDDM, visit WyseMailer. They offer marketing and advertising solutions design to help local small businesses compete utilizing…easy, affordable, and wise methods. If you have any questions, they will be happy to help, even as we experience COVID-19…together.