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Amazon moves Australia launch to 2018

Anxious shoppers may have to wait until next year for Amazon to launch in Australia, with the retail giant blaming the false start on ‘technical glitches’.

Despite hype the online store would launch its website in time for Black Friday, Australian customers are still waiting.

Amazon is keeping tight lipped about the cause of the delay, but an industry insider told Lifehacker the website’s testing phase came across a number of calculation errors.

Anxious shoppers may have to wait until next year for Amazon to launch in Australia, with the retail giant blaming the false start on ‘technical glitches’

Despite hype the online store would launch its website in time for Black Friday, Australian customers are still waiting

Despite hype the online store would launch its website in time for Black Friday, Australian customers are still waiting

Market research firm Kantar Retail predicts Amazon will hold off on launching its website until 2018, unless it can get it ready to go live within the next week. 

Since confirming plans to open in Australia in April, Amazon has signed up ‘many thousands’ of sellers, boss Rocco Braeuniger said, who relocated from Germany to take up the role. 

Australians can already buy Amazon products from offshore, but having a warehouse locally cuts sometimes sizable international shipping costs, adding to pressure on retailers already struggling with the overheads that come from maintaining shopfronts and employing checkout staff. 

Earlier this month, Australia’s top department store chain Myer Holdings Ltd cut its growth targets, citing weak trading conditions. Rival David Jones recently contributed to the first profit decline in eight years for its owner, South Africa’s Woolworths Holdings. 

In a sign of further headwinds for offline retail, Mr Braeuniger said Amazon planned to bring more services to Australia, from the outset, than it had previously flagged.

While Amazon said earlier that it would offer Australia its Marketplace service, he said the company would also run its own retail unit, ordering and shipping its own product. He suggested Amazon would wait, however, before taking on Australia’s grocery market. 

Amazon Australia's website seems to still only sell Kindle products 

Amazon Australia’s website seems to still only sell Kindle products 

Amazon has reportedly bought 2.11 hectares of vacant land in the industrial suburb of Smeaton Grange (above)

Amazon has reportedly bought 2.11 hectares of vacant land in the industrial suburb of Smeaton Grange (above)

The firm took years to offer the service in other countries and ‘it’s really, really complicated to make fresh food delivery a great customer experience.’ 

Amazon, among the latest tech heavyweights to expand in Australia, has snapped up a sprawling nine-floor office in Sydney’s financial hub, with sweeping views of the Harbour Bridge and Hyde Park. 

In August, it said it had picked a distribution warehouse in Melbourne, also on the east coast – where about four-fifths of the country’s 24 million people live. 

Since confirming plans to open in Australia in April, Amazon has signed up 'many thousands' of sellers

Since confirming plans to open in Australia in April, Amazon has signed up ‘many thousands’ of sellers



Read more at DailyMail.co.uk


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