One of the largest percentages of that show in a trade show budget is the trade show exhibit space itself. There are ways for this to be selected, but you always avoid making a selection with the dartboard method. This is going to be all about the location of the show; it’s basically like dealing with real estate transactions. Now, your booth is going to play a huge role in how much attention you get from visitors. Therefore, there are three major tips you want to keep in mind when focusing on the matter at hand.
Decision-Making Island Booth vs. Aisle Booth
The majority of trade shows are going to offer four different types of exhibit spaces while hosting an event.
- Island Booths
- Inline Aisle Booths
- End-Cap Booths
- Peninsula Booths
Now, each type of space is going to come with its own advantages, but this will depend on the layout of the exhibit hall area. The largest of the spaces on the show floor is going to be the island booths. You will be looking at a booth that has custom designs along with four sides that are open to the aisle. Essentially, island exhibits can impact your showing in an effective manner as long as everything is done correctly. However, you need to keep in mind that the bigger space isn’t always going to be the better one to go with. You don’t have to have the same size area as someone else in order to keep up with the competition. If you can strategically plan out a solid promotion and combine it with a smaller aisle space, then you won’t have anything to worry about. There are a lot of areas you have to cover like traffic flow, trade show exhibits goals, your budget, display needs, and more. Once you have all of the credentials you’ll be able to choose the space that’s best for you.
There may be a chance where you will have the budget that will get you a large space. This is where you would consider grabbing an island booth. Many consider them to have the best locations on the showroom floor. You could also go with an inline exhibit, end of row (or peninsula), or the main aisle space. Each of these will still offer you incredible locations where visitors can still check out your display.
Reserve Your Space As Early As Possible
You should always look to reserve a lot of things early, even if you have to schedule something over a large time frame. There are trade show organizers who open their space selection process a year early. Exhibit spaces can even be assigned based off an exhibitor’s past participation in the shows prior to the upcoming one. Then you have organizers who run a first come, first served kind of ruling. No matter the circumstances you should always try to plan things out as early as you can to prevent any mishaps. Finding out what trade show booths are available ahead of time can help you make other decisions as well. Not where will more than likely be cases where you see a space you like, but it’s already been reserved. If so there’s no need to panic, you can still sport your interest to the organizer. By doing so, you will have the chance to grab it next if the original reservation holder decides to cancel.
Get To Know the Area
When you have a chance to choose a good spot, consider choosing one that settles between two displays that are smaller. It will give your booth an easier chance at standing out amongst the ones that surround you. Keep in mind that you also want to be sure to keep an eye out for any poles or columns that could block your line of sight. You also want to check with the organizer in regards to the ceiling height. Doing so will prevent you from running into any height restrictions of the hosting facility.