We are Going to start a new year as 2020 comes close and many of us are planning to start an ecommerce business but do not know how to boost ecommerce sales. Fear not as we are here to help you tweak a few things to give you a head start on boosting ecommerce sales. The best feeling to an ecommerce store owner is seeing that orders coming in on a daily basis. If you are not getting customers fear not as this will help you boost your ecommerce sales. Here are 7 smart ways to boost your ecommerce sales-`
Concentrate on your regular customers
People have a tendency to always try and attract new customers thus they forget their existing customers who might leave because of being neglected. It is best to give regular customers a discount as that would most likely strengthen the bond between buyer and seller. Also these customers might bring in new customers by recommending your ecommerce store as better than other stores and affordable. You should use social media ads and try retargeting your existing customers. Make a list of what your regular customers like to buy and sending them updates via email on similar new products can increase your sales as they most likely will buy that product.
Ecommerce store security is very important
Cyber security in today’s day and age is a major part of gaining the trust of your customers. Your website should have some sort of security logo and if you are using any antivirus security system and have a badge do not be afraid to show off that badge on your website. But do not put random badges on your website as you will get into legal issues with those companies. Showcase your site security by using “https”. Having a secured site gives the customers a sense of security and trust as this website is not a scam website and they can buy products from this ecommerce store thus boosting ecommerce sales.
Offer limited time discounts
Offering limited time product discounts create a sense of urgency and people hate being left out on a trend if enough people are buying it. Giving a limited time discount does boost your sales on a huge margin but it also gives you limited profit as you are selling more but profiting less. Many customers like a product but they do not buy it as they think the price does not justify the product. So they wait for some kind of discount on that product so giving a limited time discount actually brings out all these customers and they bulk buy lots of products at a time. Thus boosting your ecommerce sales overall.
Use the holidays to your advantage
The holidays are a time of festivities and meeting relatives and what do people do when they meet their loved ones they buy tons of gifts and decorations for the festivities. We would like to advise you to target every holiday based on your location and bringing in products representing that holiday thus bringing in tons of customers who celebrate it. Giving holiday discount also boosts your ecommerce sales for a limited time. Create a holiday themed page that is attractive to the customers and has lots of seasonal products. Creating holiday focused content helps bringing people to your website. Offer gift cards and increase the number of advertising during the holidays as you will have quite the competition with other ecommerce sites.
Try investing on getting some professional help for your website
Your website needs to look its best to the customer so investing on some professional web designer and professional photo retouching service and optimizing your website is never a bad idea. Any customer only looks at a website on first glance and if the website does not appeal to them they simply scroll past or leave the website. So you should make your website eye catching and showcase your best products with professional image retouching and optimization on the home page as it is the first thing the customer will see. Getting professional web designed and photos optimized makes your website less dull and more professional looking. Thus boosting your audience and ecommerce sales.
Product reposition is key
There have been many cases where good quality products have not been selling and ecommerce store owners get frustrated as why the sales are not increasing. This is because many of their popular products are somewhere in the corner of their website and people either cannot find it or do not have the patience to find it. So showcasing your best products or trending products is a major part of attracting customers. Repositioning products from subpage to home page is a good way to show off your good products to the customers.
Use photos to include customer testimonials
Use reviews of your website and showcase the best and a few bad ones on your webpage as people like to hear other peoples point of views and judge based on that. Having a photo attached to the customer reviews and testimonials help a lot as it feels like it was not scripted and an actual person has said this review. Testimonials help build reputation of your website and thus bringing in new customers.
A few extra tips are adding multiple ways to pay on your ecommerce website. Add video demonstrations of products. Make your ecommerce website mobile friendly.
By following these tips and tricks you can easily boost your ecommerce sales and bring in new customers from anywhere around the world.