Domino’s are attempting to emulate the model of its fast food competitors to combat their declining sales by introducing a new menu including breakfast and desserts.
The pizza company are integrating strands from rival franchises Subway, McDonalds and Hungry Jacks to increase their operations to a full-day experience.
The chain are considering bringing in a new range of sundaes and other desserts, baguettes and a ‘fresh baked’ breakfast menu.
Domino’s are attempting to emulate model of its fast food competitors to combat their declining sales by introducing a new menu including breakfast and desserts
The pizza company are integrating strands from rival franchises Subway, McDonalds and Hungry Jacks to increase their operations to a full-day experience
Domino’s are set to challenge Subway for the sandwich and baguette market, despite failing with a similar range five years ago
Domino’s was first introduced to Australians in 1983 and has largely stuck to the pizza-only model, only lately has begun including other side and small dessert options.
In August, the company experienced a 20 per cent dip in share value and their profit margins came in 11 per cent below their expectations.
The expansion of its menu was long overdue, and Domino’s have been harnessing social media to gauge interest and reviews on new menu items including oven-roasted churros, pizza quesadillas, and a range of other dessert items.
The growing trend of elaborate thickshakes are another avenue they are looking to tap into.
‘We’re looking at sundaes, ice cream sandwiches, even those crazy shakes could work for us. We already have the desserts to complement an idea like that,’ Chief Marketing Officer Allan Collins told News.
The growing trend of elaborate thickshakes are another avenue they are looking to tap into
Domino’s are set to challenge Subway for the sandwich and baguette market, despite failing with a similar range five years ago
Domino’s are set to challenge Subway for the sandwich and baguette market, despite failing with a similar range five years ago.
The popularity of garlic bread, which has led to the expansion of the menu with cheesy garlic bread and bolognese garlic bread, has encouraged the pizza chain to revisit the idea.
‘We’re trying to enter the lunch market more and while we still do good lunch sales with our value range pizzas and chicken options, more menu items would help that,’ Mr Collins said.
Potentially the most exciting new products for Australian users come in the form of a breakfast menu, which has proven so exceedingly popular for McDonalds, they expanded the service to 24 hours a day.
Domino’s confirmed they are looking into adding egg and bacon products to their line, as well as croissants and other foods they can add to their oven-fresh range
Domino’s confirmed they are looking into adding egg and bacon products to their line, as well as croissants and other foods they can add to their oven-fresh range.
‘We’re hoping customers give us the credibility and have faith in us but breakfast is really important to us. We’re looking at bacon and egg products and croissants,’ Mr Collins said.
‘We have stores that are just sitting there. They have all this capacity so why wouldn’t we use it? There’s so many opportunities and we want to say to customers, ‘We can supply you with breakfast, lunch and dinner.’