Baffled shoppers have taken to Twitter to share products that have inexplicably been packaged as ‘masculine’ or ‘feminine’.
Revealed in a series of tweets shared on Bored Panda, items from toothpaste to milk, dog biscuits and even cotton wool have been given stereotypically gendered makeovers by retailers hoping to appeal to a particular sex.
The marketing has enraged many shoppers from around the world, who questioned why the items needed to be gendered in the first place.
One tweet shows a box of Kleenex emblazoned with the words ‘man size’, and is hilariously captioned ‘Man size Kleenex for my male tears’.
The pictures were shared with the viral #everydaysexism hashtag, with many Twitter users sharing their own experiences…
Twitter users shared the most ridiculous gendered products to go on sale, with this tweet showing a box of ‘man size’ Kleenex, hilariously captioned ‘Man size Kleenex for my male tears’
What a pain! One baffled user shared a toothpaste specifically aimed at men, writing ‘I forgot that men and women didn’t have the same kind of teeth’
‘Extreme dude’: These multi-coloured milk cartons were inexplicably aimed at the male market
One user shared a snap of two globes- one boasting pink packaging and a picture of a girl
These identical boxes of laxatives boasted a standard version, and one in pink packaging ‘for women’
One very user admitted this dog bowl was perhaps the most confusing thing they had come across
‘Man sized bag’: One user joked that she ‘couldn’t believe she was able to hold a chip bag with her litle woman hands’
One user was enraged by the books on offer in one store, which appeared to imply that boys should ‘be clever’ and girls should ‘be gorgeous’
‘Snack like a man’: This strange display of sweet treats appeared to imply that women don’t snack
‘Are you a girl or North American’: This strange gender comparison on binoculars tickled one Twitter user
A shopper was left baffled by the seemingly identical sleeping bags on offer- segregated by gender
A Twitter user was enraged by the stereotypical colour coordinating of these toy airplanes- and the addition of a male pilot even in the ‘girl’s’ plane
‘This week in unnecessarily gendered products’: One woman was left perplexed by a loaf of bread, entitled ‘Men’s bread’
Karen Cole was left unimpressed when her little girl came across a superhero toy under the ‘toys for boys’ section
Men versus shoes: One amused Twitter user shared the rather odd toilet sign, marked by a man and a pair of heels
‘We need to draw the line at gendering poop’: A tweeter felt a pink ‘poop’ cushion was simply a step too far
‘The manly art of knitting’: An old book on home crafts appeared to attempt to make it more ‘masculine’ by showing a man on horseback
One odd card rather unnecessarily featured the words ‘Happy man-birthday’