Brooklyn Beckham has revealed his latest career move – and it aims to take over the food industry.
The eldest child of David and Victoria Beckham has enjoyed stints as a footballer, photographer, and, most recently, a chef.
And though Brooklyn is not ready to throw away his apron just yet, he has revealed plans to branch out to the production side of things.
Brooklyn, married to American billionaire heiress Nicole Peltz, is getting ready to launch his very own ‘Brand Beckham’.
His plans for the Cloud 23 range of food and drinks were first revealed by MailOnline in January — and now he’s taken to wearing a T-shirt with ‘Cloud 23’ on it and a cherubic logo (which looks like it was copied from the design for one of his first tattoos).
Budding chef Brooklyn Beckham, 25, has revealed his latest career move (pictured wearing a ‘Cloud 23’ shirt – the name of his upcoming brand)
The eldest child of David and Victoria Beckham has enjoyed stints as a footballer, photographer, and, most recently, a chef
And though Brooklyn is not ready to throw away his apron just yet, he has revealed plans to branch out to the production side of things
Beckham junior confirmed plans to launch a product ‘in the food space’ in an interview in June, saying it would launch in September in Whole Foods.
There has been a delay, after the death of Nala, the chihuahua belonging to Brooklyn and his wife, in June, but the launch day is now imminent.
So, what will the first product be? Well, I can also reveal that Peltz Beckham LLC, which is his company, now has an offshoot called Buster Hot Sauce Inc — which feels like a heavy hint.
Brooklyn told InStyle magazine in June of the as-yet-unconfirmed foodstuff: ‘It’s nice, because it’s so broad. You can use it in spicy margaritas, you can use it on chicken, you can use it on sushi.’
Hot sauce? On sushi? Yikes.
He added: ‘I can’t say what, exactly, it is, but it’s in the food space. It’s been a passion project of mine for the last two-and-a-half years, something I’ve literally put everything into. I’ve never worked so hard on anything in my life.’
He put his own funds into the project, too. ‘I had to find a distributor… finding a CEO is very difficult, especially for a start-up. The first year was just me — I put a lot of money in to start it on my own — and then maybe under a year ago, I got investors.’
Buster is the nickname bestowed on Brooklyn by his godfather Sir Elton John and is what all his family still call him.
Brooklyn, married to American billionaire heiress Nicole Peltz, is getting ready to launch his very own ‘Brand Beckham’
Beckham junior confirmed plans to launch a product ‘in the food space’ in an interview in June, saying it would launch in September in Whole Foods
There has been a delay, after the death of Nala, the chihuahua belonging to Brooklyn and his wife, in July, but the big day is now imminent (Brooklyn pictured with his remaining dog)
It comes after Brooklyn’s father David expressed his disbelief at winning an Emmy award for his Netflix docuseries after it was nominated in five separate categories.
The former footballer, 49, and his wife Victoria, 50, were nominated for the 2023 Netflix documentary Beckham, episode What Makes David Run.
At The Creative Arts Emmys in Los Angeles on Saturday, the docuseries triumphed in the Documentary or Nonfiction Series category.
And on Tuesday, David took to Instagram to share a slew of snaps, proudly showing off his shiny new award.
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