The business that’s NOT affected by the coronavirus pandemic: Beauty brand reports 88 per cent sales spike due to thousands of people in home quarantine
- Australian beauty brand Cangro has seen a surge in online sales recently
- The surge comes in spite of the coronavirus pandemic and plummeting sales
- Cangro said feedback showed they were benefitting from people being at home
- It has led to a surge in online sales, with people changing how they are shopping
- Coronavirus symptoms: what are they and should you see a doctor?
While many businesses have seen sales plummet due to coronavirus, one Australian beauty brand has seen an unexpected massive sales spike in recent weeks.
Cangro – which is known for its eyelash and brow growth serums – has seen an 88 per cent rise in sales of their products over the past couple of months – and it’s all because of the changing way that people are shopping.
‘We have seen an increase in online sales of 88 per cent – so almost double – in the past few weeks, and it’s growing daily,’ co-founder Felecia Tappenden, from Sydney’s Northern Beaches, told FEMAIL.
‘It has been our biggest month of sales since we launched nearly three years ago excluding sale periods.’
Cangro – which is known for its eyelash and brow growth serums – has seen an 88 per cent spike in sales of products over the past couple of months (pictured after using the products)
Founders Felecia Tappenden and Belinda Robinson (pictured) said the surge has been due to a change in the way people are shopping and they are shopping more online
Felicia said that she and her co-founder Belinda Robinson had seen ‘so many stories’ about how coronavirus had negatively affected businesses, that she was ‘sure that was going to be us’.
But after several months of closely monitoring their balance books, Felecia and Belinda were shocked to see the opposite – a substantial increase in figures.
‘After sifting through the data and feedback from customers, we realised we were actually benefitting from people choosing to stay at home as it has led to an increase in online browsing,’ Belinda said.
‘Our traffic and website session durations have increased, paired with the feedback from customers and retailers, proves to us that customers are still wanting to make purchases and that they are now using that additional spare time to browse online at home.’
The pair also said the fact that people are increasingly looking to products that are made in Australia has helped (Cangro products pictured in use)
The pair also said the fact that people are increasingly looking to products that are made in Australia has helped.
‘We’ve noticed an increase in customers specifically reaching out to confirm the products’ origins as well as where the product is being sent from,’ Felecia said.
This confirmed to the businesswomen that people are no longer just concerned about personal interactions, but about the possibility of spreading the virus through products too.
‘Customers are still wanting to make purchases and that they are now using that additional spare time to browse online at home,’ the founders said (Cangro pictured in use)
Cangro (pictured) isn’t the only company to see significant results from online sales, as many have said that direct-to-consumer companies can see growth
Cangro was founded several years ago, after Felecia and Belinda realised that they had had enough of spending money and time on lash extensions and various lash enhancement products.
The pair enlisted the help of a cosmetic chemist to develop their own eyelash enhancer, which helps to nourish, nurture and grow your natural lashes.
These days, the business is so successful that they have added eyebrow enhancer, hair growth serum and collagen to their lineup.
They also boast a host of celebrity fans, and glowing online reviews.
Cangro was founded several years ago, after Felecia and Belinda (pictured) realised that they had had enough of spending money and time on lash extensions and products
Cangro isn’t the only company to see significant results from online sales.
The New York Times recently reported that ‘there may be a silver lining in all of this for direct-to-consumer companies’ – many of which are still noticing growth.
Their expert said that they can see this as a ‘real opportunity for leading online brands’ to capitalise on.
The COVID-19 crisis has wrought havoc nationwide. Schools have closed, flights grounded and the stock market has plunged almost 30 per cent from its February 20 peak.
More than $660billion has been erased from the ASX amid mounting fears of a recession and critical supply chains with China and other parts of the world interrupted.