But what will it be called? Cadbury owners are planning to launch vegan-friendly version of classic Dairy Milk chocolate bar
- Mondelez has apparently been testing a recipe for a milk-free bar for two years
- Chocolate maker planned to launch product last month to tie in with Veganuary
- But it has yet to find a dairy substitute that caters for people with nut allergies
Given its name, Cadbury’s Dairy Milk was always going to be a tough sell to vegans.
But, after 115 years, the chocolate maker is looking to deliver a version in tune with the trend for ‘healthier’ food.
Mondelez has apparently been testing a recipe for a milk-free bar for two years.
It was said to be planning to launch it last month to tie in with Veganuary.
After 115 years, Cadbury’s is looking to deliver a version of its flagship Dairy Milk bar in tune with the trend for ‘healthier’ food
But it has yet to find a dairy substitute that also caters for people with nut allergies, the Sunday Telegraph reported.
It comes as more consumers opt for vegetarian diets and baker Greggs introduced a vegan sausage roll last year to great acclaim.
Cadbury’s dropped its decades-long ‘glass and a half’ slogan – the amount of milk in each bar – in 2010 to comply with EU metric regulations.
US firm Mondelez, which also owns Toblerone, admitted it was looking at a plant-based version.
It comes as more consumers opt for vegetarian diets and baker Greggs introduced a vegan sausage roll last year to great acclaim
A spokesman said: ‘We’re always listening to our consumers, so we can develop and provide people with a greater choice.
‘This includes looking at a plant-based Cadbury Dairy Milk bar. However, we have no immediate plans to launch.
‘We are only interested in launching a new vegan product that retains the texture and taste that our consumers love.’
It brought out a version with 30 per cent less sugar last year. Cadbury’s made the first Dairy Milk in Birmingham in 1905.
Earlier this month, an Asda vegan Easter egg topped a taste test with dairy rivals.
The Good Housekeeping Institute which ran the tests said: ‘Tasters couldn’t get enough of the melt-in-the-mouth chocolate with hidden crunchy cocoa nibs and loved the deliciously gooey truffles that come with it.’