Chocolate lovers can’t get enough of little-known ‘Jelly Tip’ block

A New Zealand chocolate company is being praised for creating a jelly-infused block customers are calling ‘the best chocolate ever’, months after the snack discreetly launched in Australia.

Whittaker’s little-known batch of ‘Jelly Tip’ chocolate is having its moment in the sun after gaining national acclaim in NZ, as hundreds of Australians visit Coles and Woolworths for a $5 fix.

The flavour is based off a classic Kiwi ice cream of the same name, which combines white and milk chocolate with flowing raspberry jelly. 

The Jelly Tip arrived in Australia last October after ruthless campaigning from fans. 

The Jelly Tip arrived in Australia last October after ruthless campaigning from fans (the chocolate is pictured here with other sweet treats)

Beauty editor Leigh Campbell was the first to raise the alarm on July 1 with an entire Instagram post dedicated to trying it for the first time.

‘Now let me tell you, and I can not emphasise this enough, you need to be sitting down when you try this chocolate,’ she wrote.

‘It tastes like having sex with a Hemsworth (maybe even a couple of them) while harps are playing and angels are singing.  

‘It tastes like a free European holiday on a superyacht. It tastes like winning the lotto and getting a promotion and having a packet of Tim Tams that never runs out, all at once.’

Beauty editor Leigh Campbell was the first to raise the alarm on July 1 with an entire Instagram post dedicated to trying it for the first time (pictured)

Another Australian used their social media profile to give praise to Whittaker’s, excited that she had received a box of Jelly Tip blocks for her birthday

If law allowed her, Leigh said she would ‘marry’ the Jelly Tip chocolate, but until then she will ’10/10 buy it again’.  

Such high accolades piqued the interest of her followers, with more than 500 fans swearing to find it next time they were at the supermarket.

‘This is my absolute fave! I swear I go through two a week… It tastes exactly as you just described. It’s the love of my life… my husband can work from home EVERY day and my one-year-old can tantrum about not being able to fit her dolls shoes on her feet as long as I have this,’ said one woman.

‘Its so f***ing good. I have only bought it once and banned myself from buying anymore since I ate the whole block last time,’ said another woman.

Bikini designer Karina Irby was similarly impressed and gave the block a shout out on her Instagram Story on Sunday

‘This is the best chocolate ever,’ she wrote, taking a bite on camera

Another Australian used their social media profile to give praise to Whittaker’s, excited that she had received a box of Jelly Tip blocks for her birthday. 

‘When your business partner knows you better than anyone! After all it’s officially my birthday month! BEST. EARLY. BIRTHDAY. PRESENT. EVER,’ she wrote.

‘I was chair bouncing in my car over these. Best chocolate I’ve ever eaten. And that’s a BIG CALL for a chocolate lover.

‘It’s tastes like the offspring of Top Deck and Turkish Delight.’

Those who have experienced its marvels before said that the chocolate is best kept in the fridge so the jelly ‘hardens’, making it easier to eat

Bikini designer Karina Irby was similarly impressed and gave the block a shout out on her Instagram Story on Sunday.

‘This is the best chocolate ever,’ she wrote, taking a bite on camera.

Those who have experienced its marvels before said that the chocolate is best kept in the fridge so the jelly ‘hardens’, making it easier to eat.

Otherwise it will be like ‘molten lava’ pouring out of every bite you take. 

The Jelly Tip was previously only available in New Zealand, but arrived in Australia last October after ruthless campaigning from fans.