Claims The Masked Singer costing Channel Ten $1.5 million an episode 

The Masked Singer Australia has become a surprise ratings hit for Channel 10 – and executives are delighted, a new report reveals.  

Speaking to The Daily Telegraph on Sunday, Ten’s Chief Content Officer Beverley McGarvey said: ‘We hoped the show would do well, but you can never be sure until it launches’. 

She went on to day: ‘We are thrilled it has engaged such a large audience.’

The paper goes on to claim that the show was a costly gamble for the network and may be costing ‘an estimated $1 million – $1.5 million per episode over a 10-episode run first season’. 

Beverley McGarvey would not comment on the cost of the deal to The Daily Telegraph. 

Daily Mail Australia has reached out to Channel Ten for further comment. 

Speaking to The Daily Telegraph on Sunday, Ten’s Chief Content Officer Beverley McGarvey said: ‘We hoped the show would do well, but you can never be sure until it launches. We are thrilled it has engaged such a large audience’

Pricey! The paper goes on to claim that the show was a costly gamble for the network and may be costing ‘an estimated $1 million – $1.5 million per episode over a 10-episode run first season’

The Masked Singer has been a god send for the network – just as it looked like Channel 10 was heading for fourth place in the end-of-year ratings (behind the ABC, Seven and Nine) the show has changed the game.

A former senior TV executive has said the quirky South Korean format may have saved the struggling network from a disaster year. 

Rob McKnight, who is the editor of industry website TV Blackbox, told Daily Mail Australia: ‘It could be the antidote the network has desperately needed.’ 

Phew! The Masked Singer may have saved Channel 10 from a potentially disastrous ratings year, says a former network executive. Pictured: Jackie ‘O’ Henderson and Lindsay Lohan 

Expert: Rob McKnight (pictured), the editor of industry website TV Blackbox, told Daily Mail Australia: ‘[The Masking Singer] could be the antidote the network has desperately needed’ 

He added that Australian Survivor has also helped support the network after a ‘tough start to the [ratings] year’. 

According to McKnight, The Masked Singer has been so successful because it is family friendly and there aren’t many shows like that around. 

‘Traditionally 10 has had a difficult time drawing big audiences to new shows but The Masked Singer has shown audiences will come to the network if they have the right show,’ McKnight said. 

The Masked Singer Australia premiered to 1.162 million metro viewers on Monday night, smashing Channel Nine’s The Block in the same time slot. 

Fun for everyone! According to McKnight, The Masked Singer has been so successful because it is family friendly and there aren’t many shows like that around. Pictured (left to right): Jackie, Lindsay, Dave Hughes and Dannii Minogue