Diary of a CEO star Steven Bartlett reveals what happens after a deal is made on Dragons’ Den
- The entrepreneur also busted a myth about production interference via ear pieces
- It may get fiery on the show but they are all mates, according to Bartlett
Dragons’ Den has seen its fair few success stories, from Reggae Reggae Sauce to Skinny Tan, but have you ever wondered what happens once a deal is struck?
Steven Bartlett, a Dragon with a net worth of £68 million, has exposed exactly what happens once hands are shaken and a deal is made.
On his YouTube Channel, Behind The Diary, Bartlett revealed the first thing to happen post-deal is everybody leaves the den.
Then the investee and investor get to meet behind the scenes, it is also organised for the respective teams to get in contact. After this the due-diligence process begins.
He said: ‘We look at the business, we ask further questions and we check everything adds up.’
The Dragon continued: ‘Through that process we will then get know each other. meet each other. and talk about how a relationship might look in the future, and that is one of my favourite things.’
Bartlett confessed that one his favourite things is to get to know those he is investing in. He said he likes to think he has ‘a close relationship with entrepreneurs’
Steven Bartlett (pictured) joined Dragons’ Den in 2022. He said once a deal is struck every Dragon leaves the den and the investor and investee get to meet and co-ordinate
The CEO also detailed how he goes to great lengths to builds relationships with his investments.
Discussing the process of investments from a recent episode, he told his 48,400 subscribers that he invited all of his recent investments to come to his office individually to chat through business plans and to get to know each other.
‘I like to think I have a close relationship with the entrepreneurs that I invest in, in the den,’ said Bartlett.
This comes a few months after the Dragon celebrated the success of a company he invested in on the show called PerfecTed.
The per month revenue of the natural energy drink company has increased from £9,000 in March 2022 to £400,000, according to his LinkedIn.
The matcha-powered sold out in Holland and Barret, as well as being stored drink is in Tesco’s across the nation.
In the YouTube video, Bartlett reminisced about his first investment, which is his biggest on the show to date:
‘I invested £150,000 of my money, into a technology company that is delivering cheese called CheeseGig’ the entrepreneur said.
‘My first investment I really wanted it Peter wanted it as well so I was happy to win that one.’
The businessman also busted other myths about the show. No, there are no ear pieces with producers telling Dragons’ what to do according to Bartlett
This wasn’t the only secret Bartlett spilled, he also busted a long-standing myth about ear pieces on the show.
The businessman said: ‘Nobody can tell these guys what to say, they know what to say better than anybody on earth.
‘They know how to be a dragon better than any producer could whisper into their ear.’
He also laid to rest questions surrounding the Dragons’ relationships outside of the den.
‘We get on like a house on fire. In the heat of the deal, we can scrap a little bit and there can be some fire and some tension and all that stuff,’ said Bartlett.
‘But outside of the den, we are mates.’
***
Read more at DailyMail.co.uk