Pump it up: Beauty lovers race to buy lip plumping treatment that visibly enhances your pout in seconds – with one product selling every two minutes since launch
- Dr Naomi Skin has just launched a brand new must-have product to the range
- ApocaLips ($89) claims to visibly enhance your pout in seconds with one swipe
- It contains Hyaluronic Acid Filling Spheres and capsicum extract to hydrate
- Since launching two days ago one product has sold every two minutes
- Those that have tried it are in awe of its lip plumping abilities
One of Australia’s leading skincare brands has launched a ‘game-changing’ lip plumping treatment for a more natural, temporary alternative to fillers for those that haven’t taken the plunge.
Dr Naomi Skin shared her new release ApocaLips ($89) with her loyal clientele on Friday and already one product has sold every two minutes online and in her Sydney store.
The formula is a powerful and effective lip volumising complex including specialised Hyaluronic Acid Filling Spheres and capsicum extract to instantly hydrate and plump lips, while high-techpeptides like Volu-Liposome and a Beta-Glucan Complex improve long term lip volume.
Dr Naomi Skin shared her new release ApocaLips ($89) with her loyal clientele on Friday and already one product has sold every two minutes online and in her Sydney store
This liquid elixir doubles down to smooth lines and creases, conditioning, softening and brightening your delicate skin for more youthful looking lips.
Customers are warned that they may experience an intense tingling sensation for up to 20 minutes – so you know there are actives in the formulation that are working hard.
A fusion of potent extracts including Vitamin E, Shea Butter, Cucumber Oil, Niacinamide, Centella Asiatica, Snow Mushroom and Kangaroo Paw deeply nourish and support essential lip hydration.
In late December Dr Naomi customers were treated to the release of her LED It Glow light therapy mask ($595) which sold out within a matter of days to customers looking to enhance their natural complexion from home.
The non-invasive treatment device targets a range of skin conditions by transmitting concentrated wavelengths of light into the skin, with the aim of helping customers achieve their skincare goals faster, and without downtime or pain.
Dr Naomi Skin’s latest invention – the LED It Glow light therapy mask ($595) – launched just two weeks ago online and sold out within a matter of days to customers looking to enhance their natural complexion from home
The non-invasive treatment device targets a range of skin conditions by transmitting concentrated wavelengths of light into the skin
Its custom fitted and designed to wrap around the entire face in a safe and comfortable way, targeting every inch of the epidermis with 156 LEDs.
While customers who bought the product in early December are only just getting acquainted with the device, there are already rapt reviews of what it can do.
While customers who bought the product in early December are only just getting acquainted with the device, there are already rapt reviews of what it can do
Makeup artist and MAFS star Martha Kalifatidis has already secured her mask, using it routinely to maintain a youthful appearance, with Rozalia Russian, Lily Brown and Hannah English also debuting their masks on Instagram
‘Damn! Stop releasing such incredible products! I will be living in my car by this time next year,’ one woman wrote.
‘It’s such a super cute design and wraps so comfortably around the back of my head. My skin has never looked better,’ said another.
The device, which should be used three to five times a week for 10 minutes at a time for optimum results, has red lights and near-infrared lights incorporated in the design.
What do the lights in the mask do?
The LED It Glow light therapy mask
LED It Glow Mask is custom fitted for Dr Naomi Skin with a combination of 156 LEDs of the most well-researched and clinically proven light wavelengths – red and near-infrared.
* Red Lights (633nm): Packs an anti-ageing punch by working to reduce the appearance of inflammation and redness, while boosting blood circulation and the stimulation of collagen and elastin. This powerful light also promotes healing, evens skin tone and helps to reverse the damage caused by the sun.
* Near-Infrared Lights (830nm): Not only does this wavelength strengthen skin and support skin cell regeneration, it also penetrates into the deeper layers of the skin, working in combination with red light to help reduce inflammation and signs of ageing.
Red lights pack an anti-ageing punch by working to reduce the appearance of inflammation and redness, while boosting blood circulation and the stimulation of collagen and elastin.
Meanwhile near-infrared lights strengthen skin and support skin cell regeneration, while also penetrating into the deeper layers, working in combination with red light to help reduce inflammation and signs of ageing.
While there are other LED masks on the market none of them are as flexible, durable and powerful as the Dr Naomi version – which can be charged up in as little as four hours after multiple uses.
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