Sunrise is one of the most recognisable brands on Australian TV.
And now one eagle-eyed viewer has claimed the inspiration behind Channel Seven’s breakfast show logo comes from a similar one used by Australia Post.
Both logos feature a crescent shaped graphic.
In the case of Seven’s top-rated show, the brand offers two thick curving lines of yellow and orange, and a half circle, representing a sunrise.
The Australia Post logo, meanwhile, when viewed on its side, has a near-identical curving graphic in red.
An eagle-eyed viewer has claimed that Seven stole the Sunrise logo from another iconic Australian institution Pictured: The crescent logo (L) with the breakfast show’s hosts Natalie Barr and Matt ‘Shirvo’ Shirvington
The Sunrise team – with the famed logo – which features two thick curving lines of yellow and orange, and a half circle, representing a sunrise
Taking to TV industry blog, Media Spy, one keen-eyed viewer posted a snap of a yellow package – upside down – which features the striking red Sunrise-like logo (pictured)
Taking to the industry blog, Media Spy, the keen-eyed viewer posted a snap of a yellow package which features the striking red logo.
‘While at work seeing an Australia Post Express Post box upside down, I can see where they got their current logo inspiration from…’, they wrote in the caption.
The similarity with the Sunrise logo is unmistakable.
It comes after Sunrise continues to dominate ratings in the ‘breakfast TV wars’.
In September Seven claimed victory over arch-rival Today on Channel Nine as the most watched morning show in 2023 – though the year had three months to play out.
The Australia Post logo – right side up
Hosted by fan favourites Natalie Barr and Matt ‘Shirvo’ Shirvington, Sunrise appeared to have won the most viewers nationally as well as in the major metro centres.
According to OzTAM Sunrise pulled in 367,000 national viewers daily,
By comparison, Today averaged 282,000.
Today did not fair much better in the metro ratings, where it scored a daily audience of just 189,000 against Sunrise’s impressive average of 219,000.
Hosted by fan favourites Natalie Barr and Matt ‘Shirvo’ Shirvington, Sunrise is the most watched breakfast show on Australian television