Friends’ fashion brand Ro&Zo is 100th to join M&S as it targets younger shoppers

A fashion firm created by two friends in the pandemic is the 100th clothing brand to be sold by Marks & Spencer. 

Ro&Zo – created by Rosie Bowden and Zoe de Abreu to ‘fill a gap’ for women after the collapse of other retailers – is the latest trendy line to join Marks.

 M&S has been trying to shake off a ‘dowdy’ perception of its clothes and reel in younger shoppers. 

After three years, M&S has regained its fashion credentials by selling big names such as Jaeger, Adidas, and Nobody’s Child. 

The entrepreneurs said: ‘This gives us the opportunity to share our beautiful pieces with a much wider audience who seek modern, ageless style.’ 

Their colourful creations have been worn by celebrities like Holly Willoughby and Christine Lampard. M&S will stock 40 Ro&Zo designs.