Google unveils a special pink Barbie theme to mark release of new film

With just days to go until the release of the new Barbie movie, Google has joined in on the pink parade and has added an exciting surprise for fans.

The search engine has embraced ‘Kenergy’ with a new Easter egg for fans searching for the movie. 

Users who search for the film, its director or the two main stars Margot Robbie and Ryan Gosling will be greeted with a sparkling pink display. 

The lavish greeting is available on both mobile and desktop, and changes the usual white background into a more Barbie-appropriate pink. 

It is the latest in a long line of promotional activities for the hotly anticipated movie, following the release of splashy film posters, Barbie dolls and a series of enticing trailers.

But perhaps the most extravagant of all was a hot-pink Malibu Dreamhouse which cropped up, seemingly overnight, in California.

Google is no stranger to adding features to various search results, and the newest update will no doubt add to the Barbie buzz.  

Fans reacted to the newest pink promo on Twitter. One said: ‘This movie’s budget is insane.’

The pink sparkles settle after a few seconds and reveal a baby pink Google display in anticipation for the new movie

Another agreed: ‘The promotion for this movie is on another level, we love.’

While others are seemingly fed-up of the excessive marketing, with one user joking: ‘We’ve almost survived the promotional rampage of 2023.’

Others remarked that the movie has outdone its rival film, Christopher Nolan’s Oppenheimer, which is set for release on the same day. 

Users commented: ‘Coming to outsell Oppenheimer’ and ‘Ended Oppenheimer.’

The two films are among the most hyped events of 2023, and some fans are even planning to watch the films back to back this weekend. 

Margot Robbie was joined by her co-star Ryan Gosling for the Barbie premiere at Cineworld in Leicester Square last week

Thousands of fans flocked to Leicester Square last week to try and catch a glimpse at the stars of the film 

Dubbing both films ‘Barbenheimer’, fans have even designed grey and pink merchandise to honour the two flicks.

Ahead of its release, the UK Barbie premiere took place last week and a host of A-listers joined the film star’s on the pink carpet to celebrate. 

Thousands of fans descended on central London to catch a glimpse of the stars, but many were disappointed after missing out on wristbands for front row seats.

The star-studded cast features America Ferrera as Gloria, Will Ferrell as the CEO of Mattel, Emerald Fennell as Midge, and Michael Cera as Allan. 

Some of the different variations of Barbie are played by Kate McKinnon, Issa Rae, Hari Nef, Emma Mackey, Dua Lipa, and Nicola Coughlan.