Website traffic is the lifeblood of any digital marketing strategy.
Almost all digital marketing strategies are executed with only one aim- more traffic!
This is because website traffic is at the foundation of all expectations that you set from your digital marketing strategy.
If you do not have website traffic, your website will-
- Never be able to climb the search rankings of Google.
- No lead generation or sales conversions will happen.
- There would be no revenue from Google AdSense
- The website will never be able to establish its credibility or authority.
- SEO scores and metrics like Domain Authority, Domain Rankings, Alexa Rank, etc. will not climb higher.
In short, you will never be able to do what you had set out to do in the first place.
Why are traditional Digital Marketing Strategies not able to deliver results?
The internet is flooded with over 1.94 billion websites.
This means that the competition for attracting users and consumers is greater than ever before. Established brands are already ranking for tens of keywords in your industry.
In other words, if you are looking to rank on Google search for keywords, it is a long and dusty road.
Social media channels too are suffering from decreasing organic reach.
On both Google and Social, brands with big digital marketing budgets are the ones who will attract users.
In recent years, traditional digital marketing strategies are becoming saturated. They are not being able to deliver the results for small brands, as they should. This is because their planning and execution is flawed and outdated.
Technological innovations, digital infrastructure, new products, software, tools and platforms are emerging. Some of them like voice assistants have helped change the basics of SEO forever.
New Digital Marketing strategies keep abreast of the changes in the field of technology. Let us now look at the top 5 new digital marketing strategies that can help grow website traffic.
Top 5 New Digital Marketing Strategies to grow Website Traffic
1. Guest Posting and Blogger Outreach-
According to experts, users are more likely to trust individuals that they are already following. This means bloggers, publishers and influencers are becoming increasingly important for brands.
Agencies, which offer expert Blogger Outreach and Guest Posting Services, are able to help brands-
- Reach out to relevant and new users and audiences
- Build quality backlinks from industry authority sites
- Improve the quality of lead generation and sales conversions
- Establish credibility and trust in the industry
In addition, all the above benefits help in improving SEO scores and metrics. Cumulatively, guest posting and blogger outreach helps in climbing the SERPs.
2. Quora Marketing-
Quora along with Reddit has emerged as one of the top digital marketing platforms in the last couple of years. People are always looking for quality advice and suggestions. By engaging with users on Quora, you can always gain access to new users and consumers for your business.
There is a thread for almost every industry topic on Quora. The aim is to offer quality suggestions in the answer threads. You can also ask users to click on your link for better solutions.
If people find your response of value, they will be more than happy to click on the link and come to your website. If you are able to satisfy their search intent, you will acquire a new consumer.
3. Inbound Marketing-
Users are tired of being pushed products and services on their feeds. A majority of internet users (including me) use Ad Blockers. This means that spending on Google Display Ads is a complete waste.
People are looking for information. Content that is helpful, useful and solves problems is what is desired at the highest levels. Creating content that appeals to users so that they themselves come looking for products and services on your platform.
Rather than going after users and consumers, Inbound Marketing focusses on creating content and making users and consumers come to the brand. A good Inbound Marketing strategy has at its core a strong content marketing strategy.
4. Video Marketing-
Creating quality videos and pushing them on various platforms helps improve your-
- Engagement
- Organic Reach
- Click-Through-Rates (CTRs)
- Website Traffic
- Search Rankings
You must have noticed how Google has started showing YouTube videos in its search results. This is because YouTube is part of the Google ecosystem and so is heavily promoted on Google search.
The key is to create as many videos about products and services and promote them across platforms. Social media offers rich dividends from videos. You can use videos for your social media marketing spends. Whether you are looking to increase engagements, get more followers or leads, video marketing is the way to go in 2019.
5. Mobile Optimization and Fast Loading Speed-
In 2018, Google announced a Mobile First Indexing Policy. This was because 60% of all Google searches were happening on a mobile device. Most brands have still not optimised their websites for mobile responsiveness. This is critical from Google’s standpoint.
Another important ranking factor for Google is the loading speed of the website. Experts say that over 70% users leave a website if it fails to load within 3 seconds. Even though mobile optimization and loading speed are common On-Page SEO techniques, yet most agencies and brands do not pay attention to them.
Mobile optimization has quite recently become a Google Ranking Factor. Page Loading Speed is also very important to decrease bounce rate on your website.
Conclusion
Traditional digital marketing strategies may be able to grow your website traffic. However, the time and energy required to achieve the same figures might take much longer. With strategies like Guest Posting and Blogger Outreach, you will start seeing a spike in traffic almost immediately.
It is imperative that brands and agencies are always updated with the latest changes that take place in the digital marketing world. Changes like the growth of Voice Search or AI and ML in the industry should always be paid attention to.
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