The coronavirus lockdown is turning many people against Instagram influencers.
Some of Australia’s biggest celebrities are losing thousands of followers a day as they continue to spruik endless products during the COVID-19 pandemic.
WAG Rebecca Judd has lost 1,512 fans in the past seven days after sharing multiple branded posts, according to stats collected by analytics website Social Blade.
Unfollowed: COVID-19 lockdown is turning people against Instagram influencers, as stars lose hundreds of followers a day as they promote products amid the pandemic. Pictured: Bec Judd
‘Soz but I’ll be spamming you until midnight this Sunday when my 25% off code expires,’ Bec told fans last week, as she promoted a deal with a fashion brand.
Bec also plugs her own activewear brand JAGGAD daily to her 865,461 fans.
Meanwhile, former WAG Nadia Bartel has lost 1,243 followers in the last seven days.
In recent weeks, the mother-of-two has partnered with brands such as Pandora and La Roche-Posay, endorsing each of them to her remaining 600,666 followers.
In the red: WAG Rebecca Judd has lost up to 405 fans a day lately after sharing multiple branded posts, in stats (pictured) collected by analytics website, Social Blade
Too much? Former WAG Nadia Bartel has lost 1,243 followers in the last seven days alone. In recent weeks, Nadia has partnered with brands such as Pandora, La Roche-Posay and Henne
Elsewhere, Phoebe Burgess gained three followers last Monday, but then lost 122 over the four days that followed, according to her Social Blade stats.
Last week, Phoebe endorsed two different high-end fashion brands to her followers.
It’s a similar trajectory for the Married At First Sight stars.
Up and down: Phoebe Burgess (pictured) gained 3 followers last Monday but then lost 122 over the four days that followed, leaving her with 80,425, according to her Social Blade stats
Fickle: Elizabeth Sobinoff (pictured) gained 479 followers last weekend, but then lost 603 across the four days that followed, leaving her with 304,729 fans at present
Elizabeth Sobinoff gained 479 followers last weekend, but then lost 603 across the four days that followed, leaving her with 304,729 fans at present.
Interestingly, Bindi Irwin is losing followers at a rapid rate. The Wildlife Warrior lost 2,923 followers from May 1-9, leaving her with 3,552,875 in total at present.
She uses her page to plug Australia Zoo’s merchandise, including a commemorate wedding candle for $49.95.
Decline: Interestingly, Bindi Irwin (pictured) is losing followers at a rapid rate lately. The Wildlife Warrior lost 2,923 followers from May 1-9, leaving her with 3,552,875 in total now
Controversial: Bindi uses her page to plug Australia Zoo’s merchandise, including a commemorate wedding candle for $49.95, that recently raised eyebrows among some
According to Forbes, sharing too many sponsored posts or endorsements is ‘a thin line to walk’ for influencers who risk ‘saturating’ their profile and losing fans.
‘Basically, as the saturation rate increases, there is a decrease in engagement from followers,’ Forbes Councils Member Vivien Garnès explained.
Tammy Hembrow appears to be proving this theory.
She is still gaining thousands of fans a day, amassing 45,000 new followers in May so far, taking her total to 11,267,481.
This is possibly down to the fact she keeps sponsored content to the bare minimum, mostly sharing family pictures and posing in raunchy bikinis instead.
When Tammy does endorse a product, it is usually from one of her own businesses. She is the founder of brand Saski Collection and app Tammy Hembrow Fitness.
Balance: According to Forbes, sharing too many sponsored posts or endorsements is ‘a thin line to walk’ for influencers, who risk ‘saturating’ their profile and losing fans and engagement
Going up: Seemingly proving this theory, Tammy Hembrow (pictured) is still gaining thousands of fans a day, and keeps her sponsored content to a bare minimum