The celebrity florist behind the Kardashians’ extravagant arrangements believes flower walls—one of the Kardashian-Jenner clan’s favorite features—are now a thing of the past.
Jeff Leatham, 46, has become one of the most Instagram-famous florists of his trade, thanks in part to regular endorsements by the Kardashians, his close friends whom he now considers family.
A native of Ogden, Utah, Leatham has also made his name as the creative director of the luxurious Hotel George V in Paris, France, and has a shop at the Four Seasons Hotel in Los Angeles.
Forecast: Celebrity florist Jeff Leatham (pictured), who is behind the Kardashians’ extravagant arrangements, believes flower walls are now a thing of the past
Work: The florist, 46, is also the artistic director of the Hotel George V in Paris, France (he is pictured with one of his creations at the hotel)
Over? Kim Kardashian married Kanye West in front of an enormous flower wall in May 2014
As a florist to the stars, Leatham is used to keeping his finger on the pulse of the latest trends in floral decor, which he often helps create.
Flower walls have become especially popular over the past few years and have turned into a fixture in some of the most lavish social media posts, where they are used as whimsical backgrounds for photo sessions.
Kim Kardashian, 37, notably tied the knot with Kanye West, 40, in front of a cream flower wall back in 2014, and Kanye gifted his then-fiancee a similar arrangement for Mother’s Day of that same year, not long before their nuptials.
Kylie Jenner, 20, had a pink flower wall during her baby shower ahead of her daughter Stormi’s birth last month, and posed in front of it with her friends during the pajama-party-themed bash.
But Leatham believes flower walls will soon start to fade into the background, making room for other trends.
Asked by Teen Vogue what he envisions for 2018, the florist responded: ‘No flower walls.’
‘It’s not my favorite thing,’ he added. ‘It used to be really cool, and sometimes its still pretty, but I think its just been overdone. Everyone wants a flower wall and no one realizes how expensive they really are.’
Social Media fixture: Kim, 37, also received a cream flower wall as a Mother’s Day gift from Kanye West in 2014 and promptly posed for photos in front of it
Trend: Kylie Jenner, 20, had a pink flower wall during her baby shower ahead of her daughter Stormi’s birth last month, and posed in front of it with her friends
As for which floral fixture will fill the flower-wall-shaped hole in his clients’ hearts, Leatham predicted ‘flowers falling from the ceiling’ would have their moment.
‘We’ve started to do that a lot lately, where the flowers are literally falling from the ceiling onto the people. I like that,’ he added.
Trends, he revealed, are often born unintentionally and can be the results of happy accidents.
‘Most trends — things that are really popular and what people love — usually happen on accident. It’s either something falls over or I change my mind the last minute,’ he said.
‘I’m like, “No, take that down and move that over there.” That’s usually how our trends start. It’s just very last-minute. That’s really the way I design. I tend to find that when you design too far ahead, you lose the inspiration.’
With 814,000 followers on his Instagram account dedicated to his floral creations, Leatham, a former model who is based in Beverly Hills and is married to the actor Colton Haynes, 29, never thought he would embrace a career in floral design.
He started out as a model and found inspiration while in Paris, where a local flower shop caught his eye. A friend later told him that the Four Seasons in Beverly Hills needed help with its floral design.
What next? Leatham predicted ‘flowers falling from the ceiling’ will be the next floral fixation to have their moment (pictured at the George V in Paris)
On trend: Newly-refurbished London-based private members’ club Annabel’s has flowers on the bathroom ceiling (left) while restaurant Aubaine has flowers hanging over diners
Award: Leatham has received the medal of the prestigious Ordre des Arts et des Lettres of France, which rewards those who have made a significant contribution to the arts and culture
Pals: He is a close friends of the Kardashians, including Kris Jenner (pictured with him)
Nuptials: Leatham’s wedding to Colton Haynes was officiated by none other than the momager
Leatham ended up getting his start and learning the ropes at the hotel. Four years later, in 1999, he became the artistic director of the George V, also a Four Seasons hotel, where he became known for his convention-defying designs.
‘People weren’t used to seeing 14,000 flowers in the lobby and arrangements that continued through hallways and up to their rooms,’ he told the hospitality company. ‘They see that everyday at the George V.’
He has since received the medal of the prestigious Ordre des Arts et des Lettres of France, which rewards those who have made a significant contribution to the arts and culture.
Leatham, who also counts Oprah Winfrey and the Clintons among his clients, credits the Kardashians family for helping his career grow. Leatham’s wedding to Haynes was officiated by none other than Kris Jenner.
‘The Kardashians really have been my biggest supporters,’ he told Teen Vogue. ‘And they’re so lovely, and they’re very, very protective of me, and I’m very protective of them. They’re like my family.
‘Kris has really helped me become a success here in Los Angeles. Because of me using her, or her using me to send flowers to people, and that’s really sweet because you don’t have to do that. It’s very give and take.
Famous client: The florist created this cherry-blossom-inspired design for Kim Kardashian’s baby shower last year, prior to the arrival of her daughter Chicago
In high demand: Social media, Leatham explained, has helped shape his career too, by making flowers more relevant—and desirable—than ever
Unexpected: Leatham, a former model, didn’t think he would embrace a career in floral design
‘It’s not so much about social media as it is just creating relationships with them on a personal level.
‘It’s not just about flowers, it’s about asking them for advice about relationships, because we’ve all been through so much and so many different things that it’s just nice that sometimes I can create something for them to make them smile too, because they help me so much.’
Social media, he explained, has helped shape his career too, by making flowers more relevant—and desirable—than ever.
‘I think even this industry of flowers and design, I think it’s become much more popular the last probably four, five years because of Pinterest and then after Pinterest, Instagram and Snapchat,’ he said.
‘Because people just lay in their bed and they look through feeds and all those stories of people and they get flowers.
‘Whether it’s the Kardashians or other celebrities, it really helped skyrocket that awareness to floral, which wasn’t really there before. People before were just getting average flowers. But now people see [things] and then they copy, and it becomes a trend, and then everyone does it.
‘And then it’s on social media. So it’s my job to keep going to the next thing and finding the next thing.’