The woman Kmart mums FEAR: Anonymous mother behind brutal Facebook ‘roasting’ group reveals the double online life she leads – and admits she’s afraid to ever release her identity
- The creator of Facebook group Kmart Unhacks & Roasts has come clean
- Australian woman Jane* launched the page after she was fed up with bad DIYs
- She decided to launch her own page to call out the most ridiculous ‘hacks’
- The mother-of-two has leading a double life as the infamous ‘Brenda’
A mother has opened up about living a double life as an internet troll.
The anonymous woman was part of the Facebook group ‘Kmart mums’ before she decided to go rogue.
Fed up with users posting ‘ridiculous’ hacks on the group, she adopted the code name Brenda and embarked on an undercover campaign.
The woman launched the now wildly popular Facebook group Kmart Unhacks & Roasts.
An Australian woman who was so fed up with the questionable DIYs, she decided to launch the now wildly popular Facebook group Kmart Unhacks & Roasts
With more than 75,000 fans, mother-of-two Jane* has been leading a double life as the infamous ‘Brenda’ – a fictional character who calls out the most ridiculous ‘hacks’ in tongue-in-cheek posts.
She has now come clean about the roasting group which all started after she ranted to a friend about the terrible ‘hacks’ she stumbled across.
‘I was just sick and tired of seeing people contact things that didn’t need to be covered in contact,’ Jane told news.com.au.
‘It looked terrible. I was flabbergasted by the whole thing.’
Homeowners flooding social media with pictures of their kitchen benches and bathroom walls being contacted in $3 sheets was the final straw for Jane.
But Jane said the one thing that frustrated her the most was how the word ‘hack’ was being misinterpreted by shoppers on social media.
‘The thing I hate the most is the fact the word “hack” now is used by women who just bought something from Kmart – they think buying something from Kmart and putting it in their house is a hack. And the purpose of these groups – to show actual hacks – it’s lost,’ Jane said.
With more than 75,000 fans, mother-of-two Jane* has been leading a double life as the infamous ‘Brenda’ – a fictional character who calls out the most ridiculous ‘hacks’
When creating her online persona, Jane said she thought ‘Brenda’ was the perfect fit.
‘I felt like the page needed a person to hang it on – it worked better with my humour to be able to talk about her,’ she said.
Jane said she also didn’t like the negative culture created by the Kmart mums admins who are notoriously known for ‘blocking and deleting’ users for no apparent reason.
And while tens of thousands of women are ‘fearful’ of Brenda for her brutal roastings on social media, Jane admitted she’s just as afraid as everyone else.
She refuses to reveal her real identity and location in case she finds herself in danger.
The Kmart fan groups are not associated in any way with Kmart stores.
*Name has been changed