A logo design refers to a creative representation that implements the perfect visual brand sign or “badge” for a business.
More often than not, a logo is usually about a symbol or brand mark and a logotype, combined with a tagline. In simple terms, a logo is a symbol made up of images and texts that help us identify companies we like.
In identifying a brand, a brand logo or company logo serves to be pivotal in building a brand identity for your business.
Because they are pictorial or visual elements of a brand’s identity, they help to inform what a venture is about, its legacy, and the service they provide. And all this happens with a single gaze.
It’s because of this functionality of mirroring your brand to the world that logos are considered to be germane in building a company or business, online or offline.
If you’re a graphic designer with expertise in branding, you pretty much have a two-feathered hat to be identified also as a logo designer. Typically, branding agencies have a systemic structure that allows for the workflow to be more convenient and expertly handled.
For logo designs in Australia, a top brand design agency like Creato is trusted to deliver top-class designs for top business brands in Australia, Sydney.
Types of Logo Designs
There are four broad types of logo designs briefly explaining them, they are important to know for clients considering a logo style suitable for their business.
Wordmark: A wordmark logo is the name of a company creatively expressed. Here, distinctiveness is mostly achieved through typography and color; the way that the company name is written offers these logos an advantage over competitors.
Lettermark: The letter mark resembles the wordmark logo in certain ways but in a different way.
However, in other cases, it allows for more area for imaginative graphic design, which is a fantastic opportunity for companies that don’t have a distinctive name but still want to experiment with typography.
Brandmark: These logos frequently take the form of an icon, like the apple from Apple or the ghost from Snapchat. This style of logo has increased in popularity as a result of the rise of apps in recent years since they provide a quick, memorable method to identify a business.
Emblem: The emblem seems to appear like a cluster of logos with different elements.
Football enthusiasts will be quite familiar with the design because shields are a common motif in club crests. These logotypes, which frequently resemble shields and incorporate both a graphic and a typographic element, provide a variety of benefits.
Logo Designs- Why The Fuss?
A Logo is much more than a cute picture tag that sits pretty at the top corner of a web page or a product. As earlier highlighted, a lot of marketing and brand weight rests on those shapes and lines.
Distinguishes You From The Competition
For one, a logo makes you stand out from everyone else. If a brand and another offered different services but shared the same logo design, it could be safe to assume that both brands are bilaterally the same, otherwise someone is filing a lawsuit.
Not only is having a unique logo essential for your brand, but a logo that isn’t protected or proliferated among other brands is also more or less…well not a brand logo.
Reveals Your Identity
A brand logo would do more than make you stand out from competitors in the same geographical area and industry. As important as that is in itself, you need to be identified as something first to create exclusivity to your image.
Nothing screams NIKE or APPLE louder than a check sign and what appears to be a bite out of an apple, respectively.
The image and perception of a business are reflected in a 2-inch logo design and that seems to be sufficient for all and sundry to not only recognize but understand all that comes with the brand.
Invites New Customers To Get To Know You
In the game of business and logo branding, a picture is good enough to judge a whole book and appears to all that meets the eye. Yes! It’s quite normal to have a single look and intuitively decide as a customer if you would like to work with a brand.
Many businesses and enterprises downplay the significance of an interesting and inviting brand logo to the detriment of their clientele size. Having a brand logo that’s exquisite yet alluring is two steps in the right direction to gaining new customers and their patronage.
Conclusion
Getting your choice of logo design spot on to reflect your business brand and gain national and global ascendance is quite a slim chance, but one large enough for a competent logo design agency.
Creato is a logo design powerhouse in Australia, ready to take on your logo design and branding needs. Create has put together an award-winning team of the best talents for logo design in Australia.
Clients of Creato have deemed the logo design company in Australia, Sydney, a 5-star branding agency in competence and quality of deliverables. There are reportedly no hidden costs in patronage and quick turnaround time is guaranteed.
Contact Creato for a brief chat on your design goals.