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McDonald’s warns a small-town kebab shop over the shop’s use of the ‘Golden Arches’ logo

Not lovin’ it: McDonald’s warns a small-town kebab shop to stop using an upside down version of the ‘Golden Arches’ logo

  • McDonald’s New Zealand sent a cease and desist to a small-town kebab shop 
  • The shop has created a logo ‘without authorisation’ using Golden Arches
  • Kebab shop owner said his sign is of a W to stand for Kebab World

A kebab shop with a logo similar to McDonald’s has been told by the fast food giant to change their branding immediately.

Kebab World, in Geraldine, New Zealand, is yet to open but the store has a sign advertising the restaurant ahead of its opening.

The sign has an upside down version of the chain’s famous ‘Golden Arches’ logo as part of its sign, and uses the same red and yellow colour scheme.

Kebab World (pictured), in Geraldine, New Zealand, is yet to open but the store has a sign advertising the restaurant ahead of its opening

McDonald’s New Zealand spokesman told Daily Mail Australia the international giant did know about the business ‘using the McDonald’s golden arches without authorisation’.

‘Lawyers acting on behalf of McDonald’s sent a letter to the business on November 22 advising the business of the actions required to avoid legal action in the High Court,’ the spokesman said.

‘This includes permanently removing and destroying the signage and marketing collateral. We take the protection of our intellectual property rights seriously, and cannot permit transgressions like this to arise.”    

‘We take the protection of our intellectual property rights seriously, and cannot permit transgressions like this to arise.’

Simon Kenny, a McDonald’s New Zealand spokesman, told Stuff the only way to avoid legal action is to remove the sign and destroy any marketing equipment to go with it.

Mr Dhaliwal said on Tuesday he had not gotten a letter from McDonald’s New Zealand.

He said he did see similarities between the two signs but his was the W in Kebab World.  

McDonald's New Zealand spokesman Simon Kenny told Stuff the international giant did know about the business 'using the McDonald's golden arches without authorisation' (stock)

McDonald’s New Zealand spokesman Simon Kenny told Stuff the international giant did know about the business ‘using the McDonald’s golden arches without authorisation’ (stock)

Read more at DailyMail.co.uk


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