A very chic dog has such impeccable style that hundreds of thousands of humans want to get their paws on his wardrobe.
Bodhi — whose Instagram bio describes him as ‘The Most Stylish Dog in the World’ — has four legs and no arms. Yet he manages to pull of suits in an incredibly fetching way.
He’s earned such a following for his menswear fashion account that he now has his own line of clothes and accessories that he sells — or, rather, his owner does — on his website.
Posh pup! A very chic dog named Bodhi has hundreds of thousands of Instagram followers
The ruff life: He models menswear, both on social media and for real fashion brands
Fetching: Bodhi is an eight-year-old Shiba Inu who lives in New York City
Smart doggo: He lives with his owners, Yena Kim, 31, and David Fung, 33
So stylish! Since 2013, Bodhi has earned a robust following on the social media platform, where he is known as Menswear Dog
Bodhi is an eight-year-old Shiba Inu who lives in New York City with his owners, Yena Kim, 31, and David Fung, 33.
In the spring of 2013, the couple — Fung is a graphic designer and Kim is a fashion designer — began dressing him up in menswear ensembles and photographing him, posting the results on Instagram.
Bodhi quickly earned a robust following on the social media platform, where he is known as Menswear Dog.
In fact, he became so popular that Kim and Fung were able to leave their full-time jobs. That’s because, within months, Bodhi was earning them up to $180,000 a year thanks to modeling gigs, guest appearances, and sponsored posts.
Bodhi has worked with brands included Coach, Victorinox Swiss Army, Ted Baker, American Apparel, Brooks Brothers, Salvatore Ferragamo, ASOS, Hudson Shoes, Revlon, Todd Snyder, The Tie Bar, Polyvore, and Purina.
Branding: He also has his own line of clothing for humans that the couple sells online
The canine look: In addition to T-shirts, there are sweatshirts baring his face and logo
Accessories, too! There are also a few hats and phone cases
These days, he also has his own ‘fashion’ collection of ‘Mensweardog-approved’ T-shirts and hoodies (priced $34 to $45), all designed for humans.
There are accessories, too, including hats ($19.50 to $27) and phone cases ($16.95).
‘We don’t really see it as a business, because we’re not really businesspeople,’ Kim told Fast Company in 2014.
‘We just sort of go with the flow. We’re more excited about trying different projects, and just trying different things with different brands,’ she added.
‘Everyone who has a dog has put clothes on their dog at some point just to goof around,’ said Fung. ‘We just found out that when we put clothes on him, he lit up. He started posing for us.’
Then, he said, ‘Brands started reaching out to us, saying “Hey, will you rep our brand?” We were like, did we just become agents for a dog model?’
Rich! Bodhi earns the couple up to $180,000 a year thanks to modeling gigs, guest appearances, and sponsored posts
Busy: Bodhi has worked with brands included Coach, Victorinox Swiss Army, Ted Baker, American Apparel, Brooks Brothers, Salvatore Ferragamo, ASOS, Hudson Shoes, and Revlon
Published: In 2015, the couple also published a book called Menswear Dog Presents the New Classics: Fresh Looks for the Modern Man
‘Everyone who has a dog has put clothes on their dog at some point just to goof around,’ said Fung. ‘We just found out that when we put clothes on him, he lit up’
As for what Bodhi wears on Instagram, Kim said that brands give them most of the clothes, but they also shop for him.
‘Since we’re both designers, we design and create the clothes that he wears to appearances,’ she added.
In 2015, the couple also published a book called Menswear Dog Presents the New Classics: Fresh Looks for the Modern Man.
Most recently, Bodhi modeled for Express and attended a store opening in New York.
‘The good thing is he has a dedicated in-house tailor, which is me, so he can look amazing for any event,’ Kim told People.