Netflix subscribers top 260m as it seals £4bn WWE wrestling deal

It will be shown in the UK, as well as in the US, Canada and Latin America.

The deal also gives Netflix the rights to stream all WWE programmes outside the US, including Smackdown and Wrestlemania.

It marks the first time in more than 30 years that Raw will not be broadcast live on a traditional TV channel.

Describing the deal as ‘transformative’, Mark Shapiro, president of WWE owner TKO, said Netflix ‘threaded the needle perfectly’ by offering live sports programming ‘with a spine of entertainment’.

He added: ‘We cracked the code with Netflix. We’re now a neighbour of the best premium programming slate you’re going to find in the universe of content.

Tag team: Netflix has signed a ten-year partnership with World Wrestling Entertainment to show a weekly programme from January 2025

‘Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.’

The deal came as Netflix revealed its head of films is leaving in March to start his own media company.

Scott Stuber, who joined in 2017 to expand Netflix’s slate of original films, was named the chairman of Netflix Film in January 2023.

The former Universal Studios executive used his connections to forge relationships with such top filmmakers as Alfonso Cuaron, Spike Lee, Greta Gerwig, Rian Johnson, Jane Campion and Martin Scorsese.

Netflix began experimenting with live events last year, with comedian Chris Rock’s stand-up special Selective Outrage.

It also has found success with sports-related shows such as its Formula 1 racing documentary series Drive To Survive and the behind-the-scenes golf documentary series Full Swing. 

In October, it hosted its first live sports event, The Netflix Cup, featuring stars from Drive To Survive and Full Swing.



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