It’s back! Australian designer Oroton launches new clothing line for the first time since going into administration – and pieces start at just $169
- Australian fashion house Oroton has launched a new clothing collection
- It is the first ready-to-wear line in the iconic handbag brand’s 80 year history
- The luxury range comes at a surprisingly affordable price point
- The new line includes leather dresses and trench coats as well as accessories
Australian fashion house Oroton has launched a new ready-to-wear clothing collection.
Known for its handbags and small leather goods, the iconic Sydney-based label went into voluntary administration in November 2017 before being snapped up by new owner Will Vicars with creative director Sophie Holt at the helm.
Ms Holt, previously artistic director at Country Road, injected a much-welcomed dose of chic to the brand with contemporary silhouettes, clean lines and cool textures – all of which come at a surprisingly affordable price point.
Australian fashion house Oroton has launched its first ever clothing collection – pictured, the Cotton-Linen Utility Trench Coat ($789) and Short Sleeve Cotton Drill Utility Dress ($399)
Pieces start from $169 and peak at $899, with most garments falling within the $250 and $500 range.
Oroton’s Instagram, followed by 102,000 social media users, has been promoting the new collection since early August with official campaign shots showing classic beige trench coats, crisp white shirts and linen co-ordinate sets.
Quirkier offerings include silk printed scarves worn as tops, trendy short sleeved utility dresses, checkered bucket hats and silk Bermuda shorts.
Clean lines and soft fabrics are the order of the season for SS19 at Oroton – pictured, the Double Breasted Linen Robe Jacket ($389) and High Waisted Pleated Linen Shorts ($289).
The vibrant colour scheme of Oroton’s new collection was inspired by Australia’s natural landscape – pictured, the Silk Full Sleeve Column Dress ($449) and Logo Scarf ($139)
The colour scheme of Oroton’s new collection was inspired by the Australian landscape with rich reds, vibrant blues and earthy browns taking centre stage.
Ms Holt said Oroton has a ‘unique’ sense of detail and sophisticated, quality design.
‘Oroton has always been a pillar of sophistication and quality and there was a great opportunity to showcase this in apparel,’ she said of the new collection.
‘Spring is a time for rebirth. There’s a sense of excitement and playfulness in the season. We tried to harness that positive emotion through the campaign, whilst keeping the tone elevated and fashion forward.’
Oroton prides itself on unique, quality and sophisticated design – pictured, the Multi-Check Contrast Solid Drill Trench Coat ($789)
Historically, Oroton specialised in leather handbags and accessories
Before its foray into clothing, Oroton bags were seen on the arms of international celebrities including Meghan Markle.
In April 2018, ahead of her royal wedding to Prince Harry, the Duchess of Sussex stepped out with a monochrome Oroton cross-body bag slung over her shoulder.
The ‘Meghan Markle Effect’ prompted the style to sell out online in a matter of hours.