Sarah-Jane Clarke bombarded with messages after posing with champagne after urging

A top fashion designer has been bombarded with vile messages for urging her fans to ditch alcohol during Dry July before posting a picture surrounded by champagne. 

Sarah-Jane Clarke shared a series of videos to Instagram at the beginning of July, telling her followers she was taking part in the fundraising event – and they should follow suit. 

But commenters were quick to criticise Ms Clarke when the next day she posted a photo featuring champagne brand Veuve Clicquot, The West reported.

Ms Clarke was not drinking alcohol in the photo – and the vicious messages have since been deleted.  

The video posted the day before the champagne photo showed Ms Clarke listing 31 reasons for quitting alcohol.

Reasons included: ‘Life is less complicated’, ‘not feeling any shame … drunk dancing’ and the benefits of ‘walking in the bush, playing with your puppies’. 

The mum-of-three also referred to her followers in the video as ‘ban the binge-ers’ – a name she gave her fans when she quit alcohol for a year in 2018.

The Cry actor Alex Dimitriades wrote: ‘Imagine referring to your imaginary watchers as ‘My ban the bing-ers (sic)’, adding vomiting emojis.

The fashion designer gave up alcohol last year.

‘I had a binge drinking problem, definitely. If I have one or two drinks, it is fine. If I have three or four, I lose all judgement,’ she said previously.

Ms Clarke said began drinking when she was in Year 10 while growing up in Brisbane during the swing of the eighties.

‘I learned from a very early age to think it was acceptable to drink irresponsibly, and then used that as stress relief with three young kids, all under four, and through my working years at Sass & Bide,’ she said.

Ms Clarke, who launched Sass & bide with Heidi Middleton in the late 90s, said she took it upon herself to make sure she was everyone’s favourite party girl.

The fashion designer claimed she gave up alcohol last year when she realised she had a binge drinking problem

The shy designer said she found that alcohol helped transform her into an extrovert, masking her insecurities and banishing any social anxiety.

The label took off after it found a fan in Sarah Jessica Parker, and Clarke soon learned that fashion was intrinsically tied to alcohol.

‘Fashion and drinking go hand in hand. It was very hard to escape. Everywhere you went, there was champagne,’ she said.

There were dinner parties and fashion week parties and nights that raged past 3am.

Clarke said ‘fashion and drinking go hand in hand. It was very hard to escape. Everywhere you went, there was champagne’

And Clarke, who said she genuinely loves the taste and ritual that comes with drinking alcohol, enjoyed having a chance to be ‘reckless’ and ‘carefree’.

It got to the point where she wondered if people liked her better when she was intoxicated.

But as the years went by the blackouts were getting bad, and the hangovers were even worse.

Clarke found herself plagued with ‘hangover-anxiety’, racked with guilt over the things she said and the decisions she made while drunk.

Doctors advised Clarke to cut out alcohol after she was diagnosed with adrenal fatigue, but it was the ‘mother of all hangovers’ that finally convinced the designer to kick her habit.

Doctors advised Clarke (pictured) to cut out alcohol after she was diagnosed with adrenal fatigue, but it was the ‘mother of all hangovers’ that finally convinced the designer to kick her habit