In America, it is thought that by 2050, a third of the population will speak Spanish fluently, as the population, which is home to the second largest population of Spanish speakers, continues to embrace the Hispanic culture.
That doesn’t mean you need to wait to tap into the Hispanic community and their consumer potential, though. At the moment, around 40 million Americans speak Spanish at home and many of those have it as their primary language.
Which begs the question – why don’t more businesses currently use Spanish voiceovers?
It’s likely a combination of factors including:
- A worry that the cost is too high
- A worry the costs don’t justify the results
- The use of inaccurate ‘Google translation’ leads to poor results
- A lack of awareness of the extent of the Spanish-speaking market in America
Interestingly, adding Spanish voice overs to the relevant marketing and services is highly beneficial, and well worth the investment, which probably isn’t as expensive as you might think. If you’re not convinced just yet you might just want to read on…
Why Marketing To US Spanish Speakers Is A Good Idea
Any business should be cautious about what they invest in when it comes to marketing, and it’s natural to especially wonder why you would market in Spanish to an audience who speaks English.
In fact, there are lots of reasons that it makes sense to market in Spanish to an audience that speaks Spanish as their primary or secondary language, and the following study findings are an example of just some of those reasons:
- 80% of American Spanish speakers do not feel they need to stop speaking Spanish to be part of American culture
- Over 85% of Hispanic people feel that the Spanish language is a way to feel connected to the Spanish culture
- Adverts specifically targeting Spanish people using the Spanish language are known to boost interest in the product and purchase it
- When US customers who speak more Spanish than Americans are online, they access videos, write and read using Spanish at least 50% of the time
- The majority of Spanish speakers in America would like brands to reach out to them with both English and Spanish language marketing
The points above don’t necessarily shun the use of American marketing, but rather support the fact that you can reach more Spanish-speaking Americans by using Spanish language marketing.
Furthermore, you can deepen that engagement and connection and even develop brand loyalty by offering a precise and high-quality Spanish voiceover.
Why Spanish Voiceovers?
There are multiple ways of reaching out to Hispanic American consumers including: Spanish subtitles, social media campaigns and channels in the Spanish language, and Spanish versions of website pages.
However, whilst you should use various different types of Spanish language outreach in your marketing, Spanish voiceovers are a really good option if you want to streamline your marketing investment in a way that yields great results.
Voice overs can be used in all kinds of digital marketing, in PR videos, media campaigns, advertising, social media, and more.
Whilst subtitling is effective in allowing access to Spanish, voiceovers add an extra layer of communication in the emotion and intonation included in the delivery of the voiceover.
You can even choose a voice actor who is male or female who has a higher or lower tone to suit your audience preferences.
With all of this effort, you can show your Hispanic audience in America that you want to make the effort to communicate more effectively, and you can also expand how many areas you can expand to because of this small but impactful addiction to Spanish voiceovers.
Why Not Take The Next Step Today?
If you do choose to move ahead with your outreach to the millions of Spanish speakers in the US, make sure that you use an exceptional language company like Matinee.
They can provide you with high-quality, accurate Spanish voiceovers that actively boost your brand and make sure your brand messages are well received by this huge market.