Taylor Swift’s record-breaking Eras Tour shows in Melbourne over the weekend have injected a whopping $174million into the Victorian economy.
Thousands of fans splashed out a collective $86m in the accommodation, hospitality and tourism sector, with CBD spending up 30% compared to the previous month.
Businesses located close to where the concerts were held at the Melbourne Cricket Ground were the biggest winners, with Swifties spending big on hotels, restaurants and bars, according to NAB data.
NAB business executive Julie Rynsk said Swift’s shows had done wonders for the state.
‘From sold-out hotels to bustling restaurants, the economic boost that follows is tangible. The tour has attracted fans from across the world,’ she said.
Taylor Swift ‘s record-breaking Eras Tour shows in Melbourne over the weekend have injected a whopping $174million into the Victorian economy
‘It’s not just about the event itself but the entire experience – dining before a show, shopping for merchandise and exploring the city’s vibrant night-life.’
And the songstress was equally thankful to Melbourne, sharing a sweet message to her Aussie fans.
She posted several photos from her Australian tour to Instagram on Monday and thanked fans for the memories.
Thousands of fans splashed out a collective $86m in the accommodation, hospitality and tourism sector, with CBD spending up 30% compared to the previous month
‘Melbourne, what do I even say to you after over 288,000 of you came and danced with us in the last 3 nights ??! That was unforgettable,’ she wrote.
‘You were on another LEVEL. Thank you for the memories. I’ll revisit the ones from this weekend often.’
Swift also sent local fans wild by declaring, ‘Melbourne, you’re the love of my life’ during her show on Sunday night.
She told the crowd: ‘Some stadium girl math for you … 96,000 people the first night, 96,000 people the second night. 96,000 people tonight.’
‘Those are all the biggest shows I’ve ever played on a tour and you did it three times,’ she added.
Taylor will hit Sydney this weekend, with the pop star set to perform at four shows from Friday, February 23 to Monday February 26 and Swift Fever is tipped to do similar things for NSW’s economy.
Swift will hit Sydney this weekend, with the pop star set to perform at four shows from Friday, February 23 to Monday February 26
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