The A-League’s newest team reveal their uniform and name – here’s the hidden meaning behind their logo and emblem… and the names that got rejected

The billionaire owner of the A-League’s newest team has vowed to replicate his Las Vegas American ice hockey success with Auckland FC, which was unveiled as the expansion club’s name along with a bold playing strip.

Bill Foley helped build the Vegas Golden Knights into Stanley Cup champions in the National Hockey League within five years of their first game and has backed his capacity to bring success to Auckland amid ongoing speculation about the competition’s financial viability.

There were mass redundancies at the A-League earlier this year, with their media arm taking the most hits, but officials bowed to push on with not only the Auckland expansion but a possible team in Canberra as well.

At the launch of the club’s name and colours, with the home kit to be electric blue and black, Foley said he wanted to put Auckland on the ‘world stage’.

‘What I love about football is that it has an incredible power to inspire anyone, no matter their age or background,’ he said.

The team launched their new playing kit and crest on Thursday, with Steve Corica (pictured right) as the side’s first coach

‘We have a track record of building successful professional sports teams and just like we did in Las Vegas, I saw a unique opportunity to bring a new A-League football club with big ambitions to Auckland and take it to the world stage.’

The club aims to represent Auckland, using blue – the city’s traditional colour – as the primary hue in the team crest.

The design also features an ‘A’ for Auckland, which also gives a nod to the city’s skyline and volcanic Rangitoto Island. 

The Knight visor in the logo is a link to billionaire founder Bill Foley and his Black Knight Football Group.

The new club will be coached by A-League title winner Steve Corica, who has vowed his team, which as yet has no players, will play entertaining soccer.

‘I’m looking forward to helping build the club from the ground up, foster a strong attacking team known for their entertaining style of football, and attract some of the best talent to grow with the club,’ he said.

The crest of the new club features the letter ‘A’ which is a nod to the city and the skyline

‘We’ll have some exciting player announcements to make from June 2024.’

The name Auckland FC was chosen from a shortlist including the Auckland Volcanoes and Black Knights FC, and the club will play home games at Mount Smart Stadium, also used by the Warriors in the NRL.