News, Culture & Society

University drop-out makes $1million in just a year of business from the Slick Stick hair tool

University drop-out reveals how she made $1million in one year selling a tiny hair smoothing wand – and the surprising countries her product sells in

  • Mia Plecic, from Melbourne, launched the Slick Hair Company in December 2019
  • Ms Plecic’s company has sold 20,000 mascara-like wants called the ‘Slick Stick’ 
  • The product combs down flyaway hairs and give customers a sleek ponytail
  • One of her TikTok videos gained five million views and $30,000 in sales in a day
  • Ms Plecic has forked out $100,000 on Instagram influencer marketing 

A university drop-out capitalised off TikTok to make $1million in just one year selling ingenious hair wands spruiked by Australia’s biggest influencers. 

When Mia Plecic launched the Slick Hair Company in December 2019, just months before the Covid pandemic lockdown, she didn’t foresee the overnight success that would come from her idea.

So far, Ms Plecic’s company has sold 20,000 mascara-like wands called the ‘Slick Stick,’ which comb down flyaway hairs and give customers a sleek bun or ponytail.   

‘I started using TikTok during Covid and didn’t realise how powerful it was as a tool for growth and for organic growth and being able to reach different regions around world,’ she told news.com.au.  

Mia Plecic’s company has so far sold 20,000 mascara-like wants called the ‘Slick Stick,’ which comb down flyaway hairs and give customers a sleek bun or ponytail 

At the time she was still running the budding business out of her Melbourne one-bedroom apartment, where she also keeps her stock

At the time she was still running the budding business out of her Melbourne one-bedroom apartment, where she also keeps her stock 

The 29-year-old said she awoke one morning to realise one of her TikTok videos gained five million views and $30,000 in sales overnight

The 29-year-old said she awoke one morning to realise one of her TikTok videos gained five million views and $30,000 in sales overnight

‘I never fathomed I could sell a products in Iceland or Saudi Arabia and countries we wouldn’t generally target.’

The 29-year-old said she woke up one morning to realise one of her TikTok videos using her product gained five million views and $30,000 in sales overnight. 

At the time she was still running the budding business out of her Melbourne one-bedroom apartment, where she also keeps her stock.

Ms Plecic’s hair wand comes in a small tube and sells for $24.99 for a single stick, or $49.99 for a pack of three – the most popular option, she says. 

‘I think it has been popular as a product in that it’s so easily marketed as you can share that instant result on social media and you can see it working before your eyes,’ she said.

The success of the product hasn’t come cheap though. Ms Plecic has forked out $100,000 on Instagram influencer marketing to generate sales.

Slick Hair Company, which has expanded into selling hair scrunchies, will be rolled out in 400 pharmacy stores in the next four to six weeks. 

Ms Plecic said the Slick Stick is different to similar products on the market, because it doesn’t leave hair crisp or oily and slides off with the stroke of a brush.

‘The beauty of this product is you can brush it out at end of the day and it doesn’t leave any residue,’ she said. 

Ms Plecic said the Slick Stick is different to similar products on the market, because it doesn't leave hair crisp or oily and slides off with the stroke of a brush

Ms Plecic said the Slick Stick is different to similar products on the market, because it doesn’t leave hair crisp or oily and slides off with the stroke of a brush

The success of the product hasn't come cheap though. Ms Plecic has forked out $100,000 on Instagram influencer marketing to generate sales

The success of the product hasn’t come cheap though. Ms Plecic has forked out $100,000 on Instagram influencer marketing to generate sales

So far, Ms Plecic's company has sold 20,000 mascara-like wands called the 'Slick Stick'

So far, Ms Plecic’s company has sold 20,000 mascara-like wands called the ‘Slick Stick’

‘I’m not a hairdresser, I’ve never claimed to be, but I’m a problem solver. If I’d buy it, I’ll sell it.’

In 2015 she launched teeth whitening brand Pearly Whites Australia which turned over a staggering $2million in its first six months, but lost leadership of the company after listening to ‘ill-advice’.

‘When investors don’t hold your same vision and don’t have the same work ethic as you, it never works out,’ she told Daily Mail Australia last year. 

Looking back, Ms Plecic says that period taught her resilience and almost everything she knows about business, as well as pushing her to persevere with her ambitions no matter how difficult things become.

‘You can fall down 10 times but it doesn’t matter as long as you get up 11,’ she said. ‘You only fail when you stop doing what you love.’    

Read more at DailyMail.co.uk