Weet-Bix signs Mary Fowler: Matildas superstar joins some of the biggest names in Aussie sport as brand ambassador – and reveals how many of them she has for breakfast

Becoming a Weet-Bix kid is one of the ultimate sponsorship opportunities an Australian athlete can achieve and Matildas star Mary Fowler has become the latest sport star to represent the iconic brand. 

She joins Aussie cricket greats Brett Lee and former Matilda Ellyse Perry, tennis ace Alex de Minaur, Marnus Labuschagne, Socceroos icon Tim Cahill and NBA star Josh Giddey as one of the brand’s famous faces.

Fowler became the latest Aussie to declare ‘I’m a Weet-Bix kid’ when she and the cereal giant broke the news on Monday.

Fowler is a star on the rise after stepping in to replace the injured Sam Kerr at the FIFA Women’s World Cup in 2023

‘As a rising star on the football field, Mary is preparing for a big year and we’ll be supporting her every step of the way,’ the brand announced.

‘We welcome Mary as the newest member of the Weet-Bix family.’ 

Fowler starred in a video in which she said, ‘I’m Mary Fowler and I’m a Weet-Bix kid.

‘I have actually always been a Weet-Bix kid. When I was younger we used to always have a competition, who could eat the most Weet-Bix.

‘My record is 11 Weet-Bix.’

That stacks up admirably compared to Lee, who said he would do seven Weet-Bix with fruit, while Perry is a fan of a Weet-Bix Jaffa Smoothie combo.

Former Australian fast bowler Brett Lee was one of the most iconic ambassadors for Weet-Bix

Aussie cricket star and former Matilda Ellyse Perry has also been an ambassador for the iconic Aussie cereal

They’re both a long way off the world record held by A Country Practice, Burke’s Backyard and 2GB star Doctor Rob Zammit, who ate 44 Weet-Bix in just 29 minutes in 2018.

Fowler and the Matildas made history at the FIFA Women’s World Cup in Australia and New Zealand in 2023, surging to the semi-finals before ultimately finishing fourth in front of capacity crowds and record television audiences.

The Matildas will next line up in a friendly against Mexico in the United States on April 10 before returning home to Australia for friendly clashes against China in Adelaide [May 31] and Sydney [June 3].

Fowler has a huge year ahead, with friendlies against Mexico and China to come before the Paris Olympics

Fowler will be crucial to Australia’s chances in Paris with superstar striker Sam Kerr to miss the tournament after rupturing her ACL

Now, in her new role as a Weet-Bix ambassador, Fowler has offered her advice to the next generation of football stars looking to make it on the big stage. 

‘Like the things for me that I enjoy the most about playing football is probably spending time with my teammates and being able to be part of something that’s bigger than just myself,’ she said.

‘I think for anyone that is playing football like, the main thing is enjoying it.

‘Just having fun. I think you can get caught up in wanting to play so well that you forget that you’re there to enjoy it.’

Following the warm-up matches in Australia, the Matildas face a tough draw at the Paris Olympics after being placed in Group B along with the US, Germany and either Morocco or Zambia.

Ranked world No.4, the US will be coached by Sam Kerr’s Chelsea boss Emma Hayes, who joins at the end of the Women’s Super League campaign while Germany are ranked fifth in the world.