Bakery chain Greggs has apologised after its new advent calendar had a picture which replaced baby Jesus with one of their sausage rolls.
The company is this year giving its fans a chance to enjoy varieties of its sweet and savoury treats and has released its very own special range of advert calendars.
Each door on the calendar reveals a token which can be redeemed inside one of Greggs’ 1,700 or so outlets in the UK.
But they came under fire after one of their publicity photographs showed a sausage roll in a manger instead of baby Jesus.
Some religious customers may find one of the advent calendar window pictures blasphemic
Greggs has launched its first ever advent calendar which is filled with tear-off tokens that you can exchange at a store for a different treat every day
Every window has a Greggs-themed Christmas scene behind it, including a woman kissing a Festive Bake under the mistletoe, and a sausage roll wrapped up as a present
The tokens can be taken into any branch of Greggs and exchanged for a different treat everyday, such as a Festive Bake, a Christmas latte, a mince pie or the bakery chain’s signature sausage roll.
A Greggs spokeswoman told The Northern Echo: ‘We’re really sorry to have caused any offence, this was never our intention.’
On Christmas Eve, customers will receive a present of a £5 gift card – but some lucky ones will find a surprise £25 card that will be hidden in just a few of the calendars.
The £24 calendar is pricey for Greggs, which is known for its cheap treats, but the chain says that the contents are worth between £35 and £60.
A limited number of the calendars will go on sale on Monday, November 20.
Emblazoned on the front is a Festive Bake in a Father Christmas-themed bag, which bears the greeting: ‘Merry Greggsmas’.
In another image, Father Christmas was seen nibbling on a sausage roll with crumbs caught in his beard
Some of the other windows feature the three wise men following a cupcake star, while another has a picture of a quaint Greggs store in a snow globe
As well as the vouchers, each window also features a Greggs-themed Christmas scene, such as a Festive Bake being kissed under the mistletoe, and shepherds visiting a sausage roll in a manger, rather than the baby Jesus.
A Greggs spokesman said: ‘Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch.
‘Fans won’t be disappointed by what’s behind the doors – there’s a delicious Greggs gift to enjoy every day of the December advent season, from sausage rolls to Christmas sandwiches and of course our infamous Festive Bake.
‘It’s the perfect Christmas gift for every Greggs fan.’
The vouchers can be redeemed on any day in December up to and including the 24th, while the gift cards will be valid for 12 months.