At just 23, mother-of-two Tammy Hembrow runs her own fitness empire and fashion label and has a loyal following of more than 7.3 million people on social media.
And now, just months after modelling for Khloe Kardashian’s Good American line, the Gold Coast-based fitness expert has launched a new fashion collection after collaborating with global online boutique, In The Style.
Here, FEMAIL speaks to Tammy about the new line and how she finds time to balance her ever-growing brand, collaborations, her relationship and, of course, motherhood.
At just 23, mother-of-two Tammy Hembrow runs her own fitness empire and fashion label and has a loyal following of more than 7.3 million people on social media
And now, just months after modelling for Khloe Kardashian’s Good American line, Tammy has launched a new fashion collection after collaborating with global online boutique, In The Style
Although she is known for her fitness programs, Tammy says fashion is now her priority and her new line with In The Style is one of many projects for her
It’s not all smooth sailing for Tammy, who describes her lifestyle as a ‘juggling act’.
‘I try to plan out my week ahead of time but I would be lying if I said I stick to the plan, especially being a mum,’ Tammy said.
‘At least with a plan I am able to have an idea of what I need to get done and when, and then I take the disruptions as they come. There is no perfect formula, it’s really what works for each individual.’
In between her commitments and running her businesses, Tammy always finds time to focus on her fitness and make time for her family and relationship.
It’s not all smooth sailing for Tammy, who describes her lifestyle as a ‘juggling act’
‘I try to plan out my week ahead of time but I would be lying if I said I stick to the plan, especially being a mum,’ Tammy said
‘We always find time for each other! We like to reward ourselves with little holidays every now and then,’ she said of her fiancé Reece Hawkins.
‘We went to Bora Bora earlier this year which was amazing! Our relationship is very important to us and sometimes we need to put it first.’
In terms of her fitness, Tammy said it’s been a challenge to get to the gym as much due to her demanding schedule.
‘It’s been hard for me to get to the gym everyday. I currently go around four times a week and do intense weights,’ Tammy said.
‘My collection is inspired by all the things I love – getting dressed up, being glamorous but also having a little edge!’ Tammy said
‘I have always prioritised fashion, it’s a massive part of who I am! So many people comment on my style and write to me saying that they love the outfits I wear,’ she said
‘I love doing workouts from my booty program using the leg press and cable machines.’
Despite not going as much as she would like, Tammy follows a strict diet and is on a mission to show that eating more, not less, is how you get results.
‘Lean protein, healthy fats, protein shakes, and complex carbohydrates such as brown rice, oatmeal and potatoes are key,’ she said.
‘I eat every two to three hours.
Despite not going to the gym as much as she would like, Tammy follows a strict diet and is on a mission to show that eating more, not less, is how you get results
‘It’s been hard for me to get to the gym everyday. I currently go around four times a week and do intense weights,’ Tammy said
‘Majority of it is what you eat. You should be eating for your specific goals – it’s not one size fits all! You can gain or lose weight while working out depending on how you fuel your body.’
For kids, Tammy said there are ‘lots of options’.
‘You can make purees out of vegetables or frozen ice blocks out of real fruits, as treats,’ she said.
‘I would suggest always starting them young and trialling different vegetables to see which ones they like best. My kids love sweet potato so sweet potato fries are a good one!’
‘Lean protein, healthy fats, protein shakes, and complex carbohydrates such as brown rice, oatmeal and potatoes are key,’ she said
Although she is known for her fitness programs, Tammy says fashion is now her priority and her new line with In The Style is one of many projects for her.
The chic collection, which ranges from AUD $27 to $82, features jumpsuits, minis and playsuits with embellished overlays, gold details, sparkles and satins in a chic neutral colour palette.
‘My collection is inspired by all the things I love – getting dressed up, being glamorous but also having a little edge! That’s the kind of girl I am and I think it’s those kind of girls that will really love the collection,’ Tammy said, who joins the likes of Charlotte Crosby and and Sarah Ashcroft as a collaborator.
‘I have always prioritised fashion, it’s a massive part of who I am! So many people comment on my style and write to me saying that they love the outfits I wear.
The collection, which ranges from AUD $27 to $82, features jumpsuits, minis and playsuits with embellished overlays, gold details, sparkles and satins in a chic neutral colour palette
‘Majority of it is what you eat. You should be eating for your goals – it’s not one size fits all! You can gain or lose weight while working out depending on how you fuel your body,’ she said
‘I’m always looking for the next trend, and my style constantly evolving. Collaborating on a collection was an obvious next step! ‘
Tammy said that despite working on this collection and being a part of Khloe’s campaign, she hasn’t thought about who she would like to work with next.
‘I honestly haven’t thought about it with how busy I’ve been, and I have some big projects in the works that I can’t announce yet,’ she said.
‘I will say that Khloe was SO amazing to work with, and I would love to work with her a third time.’
Tammy’s In The Style collection is available online now.