1969 Holden Monaro sells for $127,000 at country Victoria auction

Battered and filthy Holden Monaro sells for $127k at country auction – as desperate bidders battle each other for rusting Aussie icon

  • A 1969 Holden Monaro sold for $127,000 at an auction in country Victoria
  • It had driven just 160, 844km and was sold with its original hub caps and tags 
  • Monaro was Holden’s first factory-built race car and debuted at Sandown in 1969
  • The car was made iconic by Peter Brock, whose 2001 Monaro sold for $200,000

Car enthusiasts desperate for a piece of Aussie history have gone all in for a run-down Holden Monaro, with the car selling for a whopping $127,000 at a country town auction.

The Elders auction in Laharum, 283km northwest of Melbourne, drew a large crowd of rev-heads last Friday, who were willing to pay top dollar for the iconic 1969 Monaro.

The vintage car had driven just 99,943.9 miles – 160,844km – when it was sold with its original hub caps and identification tags in tact.

A video of the auction captured the moment bidders ramp the price up as they attempt to win the iconic Aussie car. 

Scroll down for the video. 

A 1969 Holden Monaro (above) sold for $127,000 at an Elders auction in Laharum, 283km northwest of Melbourne

A video showed the price soar from $104,000 to the sale price in just five minutes as rev-heads competed to get their hands on the iconic car

A video showed the price soar from $104,000 to the sale price in just five minutes as rev-heads competed to get their hands on the iconic car

Bidding was already at $104,000 when the video started, with bidders only taking a brief pause at $120,000 before the winner took it up to $127,000. 

Most price guides value 1969 Monaros between $40,000 and $100,000, with prices varying depending on their condition. 

However the retail price of the cars have skyrocketed since Holden ended its Australian factory operations in 2017 and General Motors – Holden’s American manufacturer – axed the brand in 2020.

Vehicles in pristine condition or with a racing history have fetched as much as $500,000.

The Monaro had driven just 99,943.9 miles - 160, 844 km - when it was sold with its original hub caps and tags in tact

The Monaro had driven just 99,943.9 miles – 160, 844 km – when it was sold with its original hub caps and tags in tact

The Monaro was Holden’s first factory-built race car and was debuted by motorsport legend Harry Firth at Sandown in 1969.

However it was icon Peter Brock who cemented the car in motorsport history books.

Just last year, Brock’s 2001 Targa Tasmania Holden Monaro sold for more than $200,000 at auction.

Other highlights of the Laharum auction were a 1990 Harley Davison, which sold for $20,250, a 1934 Ford V8 for $86,000, a Castrol enamel four-panel sign for $17,000, and a 1978 Holden Torana that sold for $19,000.

A 1969 Monaro (above) was sold for $127,000, despite most price guides valuing them between $40,000 and $100,000, with prices varying depending on their condition

A 1969 Monaro (above) was sold for $127,000, despite most price guides valuing them between $40,000 and $100,000, with prices varying depending on their condition 

A 1969 Holden Monaro (above) sold for $127,000 at a country-town auction last Friday

A 1969 Holden Monaro (above) sold for $127,000 at a country-town auction last Friday

WHY HOLDEN MONARO’S ARE SO VALUABLE 

The Monaro was Holden’s first factory-built race car, debuted by motorsport legend Harry Firth at Sandown in 1969.

The car’s iconic legacy was also cemented by racing champion ‘King of the Mountain’ Peter Brock who drove the car in several races, including his first Bathurst race.

The value of Monaros skyrocketed after Holden ceased its Australian operations in 2017 and again when General Motors – Holden’s American manufacturer – axed the brand in 2020.

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