The world of online sales is a saturated one. With sites and tools widely available for anyone to get started with opening their own shop, it is more than likely that you will find multiple competitors offering a similar, or the same, product as your company. Therefore, it is more important than ever to cut through the noise and ensure that you are reaching your potential customers in the best ways possible. Here are ways to effectively boost your online business sales, and you can get started on all of them today.
Use Intent SEO
What strategies can you use to actually draw customers onto your landing page in the first place? One popular, and effective, the technique is to use intent SEO to ensure that your site is ranking highly on search engines for key phrases and words. Intent SEO could take some time to get your head around if you are just starting out with the concept, but we highly recommend you take the time to learn or consider hiring a specialist to assist you. If you would like to learn more, you can check out a guide on common SEO issues and best practices. Get educated, implement the techniques you learn and you’ll claim a piece of the growing pie.
Include a Contact Page on Your Site
Opening the doors of communication is key to ensuring customer satisfaction when it comes to sales. It is not enough to simply have an attractive landing page or an extensive FAQs page. Customers will likely want to speak to you directly, whether that is to answer a specific question or to enquire about the progress of their shipment.
This brings us to a point that goes hand in hand with the contact page: respond to your customers. If a customer uses your contact page, do not ignore them. It may seem obvious, but a fast and helpful reply will do wonders for customer satisfaction and could be the difference between a customer never shopping with you again and a customer returning to your store along with their friends and family.
Simplify the Purchasing Process
From the minute a customer lands on your site to the final click to confirm their order, your goal should be to make the process as seamless and as simple as possible. A customer’s time is as precious as yours and wasting it will only serve to lower the chances of them returning. To ensure your purchasing process is as simple as it can be, have a look at your website.
Is it easy to navigate? How many clicks does it take to reach the product page from your landing page? Could this be reduced? When it comes to purchasing, is there a method you could utilize to offer a faster checkout? Are you asking for any unnecessary information during the buying process before the sale has been made? Make sure you take the time to consider these factors.
Utilize Customer Testimonials
One of the easiest ways to build your credibility and make customers feel comfortable buying from you is to utilize customer testimonials. Once a sale has been made, try to obtain a review from the buyer so that you can include them on your website. It is a good idea to put these front and center on your landing page so that it is one of the first things that potential customers see when they visit your site. Alternatively, if you don’t want to include them here, make sure that they are somewhere that is easy to find, otherwise, it may give the impression that you are trying to hide them.