A young Australian woman who has suffered from chronic acne since the age of 13 has turned over almost $800,000 in less than 18 months after starting her own skincare business to assist acne-prone customers.
Rachael Tyers, 24, launched tbh Skincare on March 18, 2020 alongside her mum Bridget Mitchell, 54, and has since gained a plethora of support from returning shoppers who praise the scientifically-backed products.
The Sydney duo started the brand with the motif to provide assistance to acne sufferers who are often ‘limited in their skincare choices’.
Rachael told FEMAIL tbh Skincare fills this gap in the market while also providing something new and safe for customers to try.
‘We want everyone to have the opportunity to have fun with their skincare routine and to feel 100 per cent confident in their skin,’ Rachael said.
To date the business has turned over $798,000 and had more than 9,400 orders.
Rachael Tyers, 24, (pictured) launched tbh Skincare on March 18, 2020 alongside her mum Bridget Mitchell, 54, and has since gained a plethora of support from returning shoppers who praise the scientifically-backed products
Rachael also shared an image of her red skin covered in breakouts and blemishes, but after using her own products her acne was cleared significantly after 100 days
Rachael and her mum (pictured) launched the brand around the ‘acne hack cream’ but has since introduced additional products to the range over the past year
The brand launched around the ‘acne hack cream’ but has since introduced additional products to the range over the past year.
The acne hack cream, priced at $55, is a topical treatment for breakouts and is formulated with new ‘patented technology’.
‘When we launched we partnered with a medical research and development to bring the acne hack cream to market,’ Rachael said.
‘They are the brains behind this patented product, and have done a huge amount of R&D across infection prevention and treatment, specifically in relation to biofilm.’
‘This technology that they have created around treating biofilm, which has large applications in hospital and healthcare, also has an application in skincare and is the patented technology that it in the acne hack cream, as well as one of our cleansers.’
To date the business has turned over $798,000 and had more than 9,400 orders
The abbreviation ‘tbh’ is also short for ‘the biofilm hack’, but in everyday jargon is known to stand for ‘to be honest’.
Rachael said this intentional decision not only allows the brand to relate to the customer but provide a ‘fun experience’ from an ‘authentic expert voice’.
The tbh Skincare team worked with chemists who are responsible for the formulation, testing and production of almost all of our products.
‘We go to lengths to ensure that our products are effective on our core customer demographic, being our sensitive acne-prone babes!’ Rachael said.
The abbreviation ‘tbh’ is also short for ‘the biofilm hack’, but in everyday jargon is known to stand for ‘to be honest’
‘When we launched we partnered with a medical research and development to bring the acne hack cream to market,’ Rachael said
The acne hack cream, priced at $55, is a topical treatment for breakouts and is formulated with new ‘patented technology’
During her teenage years, Rachael was offered prescription benzoyl peroxide products and anti-biotics from her GP in attempt to combat against her acne.
But as the results dwindled, she was then prescribed the contraceptive pill and retinol a few years on.
‘This had a huge impact on my self-confidence and was the reason why I was so inspired to create a brand like tbh,’ she said.
Rachael also shared an image of her red skin covered in breakouts and blemishes, but after using her own products her acne was cleared significantly after 100 days.
Customers and influencers alike have seen drastic results by using the products
The brand now offers an entire range consisting of a gentle cleanser, anti-bacterial cleanser and ‘skin shady’ 50+ (an SPF 50+ face moisturiser)
The brand now offers an entire range consisting of a gentle cleanser, anti-bacterial cleanser and ‘skin shady’ 50+ (an SPF 50+ face moisturiser).
Accessories are also available to purchase online such as a time tracking water bottle, positive affirmation mirror decal and terry towel headband.
Former Bachelor contestants Abbie Chatfield and Bec Cvilikas have seen quick results within a few months of using the products.
Former Bachelor contestants Abbie Chatfield (pictured) and Bec Cvilikas have seen quick results within a few months of using the products
Today Rachael’s go-to morning skincare routine consists of cleansing her face with a gentle cleanser then applying a serum.
She then protects her skin from sun and environmental damage by applying the tbh Skincare skin shady SFP50+, which also acts as a makeup primer.
Her night time routine consists of a longer list of products including micellar water to remove makeup, an anti-bacterial cleaner, the tbh Skincare acne hack cream, a serum and moisturiser.
‘I like to keep it pretty simple; occasionally I will add in a chemical exfoliant (maybe twice a week) and an eye mask when I am feeling like I need some TLC,’ she said.