It’s in the jeans! Global fashion icon Claudia Schiffer STUNS in denim campaign modeling effortlessly chic styles inspired by her as she turns 50
Claudia Schiffer turned 50 this week.
To celebrate the global fashion icon’s milestone birthday, luxury lifestyle brand FRAME released a limited-edition run of two of her favorite pairs of denim, featuring her nickname ‘Cloudy’ on the back pocket.
Looking gorgeous in the campaign, Claudia proves there’s nothing sexier than a woman of any age in jeans and a tee.
Icon status: To celebrate Claudia Schiffer’s milestone birthday, luxury lifestyle brand FRAME released a limited-edition run of two of her favorite pairs of jeans, featuring her nickname ‘Cloudy’ on the back pocket
Effortless: In the images, Claudia can be seen lounging around casually at home barefoot
History: Two years after being discovered at the age of 17 in a Dusseldorf nightclub, she starred in a Guess jeans campaign that brought her to international fame
In the campaign imagery, Claudia can be seen lounging around in different rooms of her beautiful home barefoot.
Carrying out the relaxed and comfortable vibe, she paired both denim styles with white cotton t-shirts in various silhouettes.
The girl-next-door look was made complete with barely-there makeup and her signature blonde hair styled in soft beach waves.
‘My everyday “uniform” tends to be based around denim in all of its guises, so I’ve been wearing FRAME for years,’ said Claudia.
Jeans have been a big part of the German beauty’s career from the very beginning.
In 1989, two years after being discovered at the age of 17 in a Dusseldorf nightclub, she starred in a Guess jeans campaign that brought her to international fame.
Her appearance in the saucy black and white ads led to five American and seven European glossy magazine covers within 18 months.
Her mark: Both pairs feature a cloud design on the back leather patch above the pocket, which is inspired by Claudia’s nickname, Cloudy, as well as her love of nature
All American: Keeping the feel relaxed and effortless, she paired her denim with white cotton t-shirts in various silhouettes
Channeling her effortlessly chic style through FRAME’s signature California cool aesthetic, the limited-edition pieces are as timeless as the icon herself.
The two styles available are a wide-leg black pant and a skinny light wash jean.
Both pairs feature a cloud design on the back leather patch above the pocket, which is inspired by Claudia’s nickname, Cloudy, as well as her love of nature.
‘I’m thrilled that Erik and Jens have decided to release for my birthday a limited-edition run of two of my favorite styles and I’ve loved working with them to incorporate my nickname “Cloudy” into the design,’ said the supermodel.
Classic: Channeling her effortlessly chic style through FRAME’s signature California cool aesthetic, the limited-edition pieces are as timeless as the icon herself
‘Claudia is synonymous with fashion, and collaborating with the most influential names in fashion has been a part of FRAME’s DNA since day one,’ said Erik Torstensson, Co-Founder and Creative Director of FRAME.
‘Claudia has been a friend of FRAME for years, and we’re thrilled to be introducing two new denim pieces that honor her iconic style in celebration of her birthday.’
The Claudia Schiffer x FRAME denim styles are available online now and retailing for just over $200.
A portion of the sales of both styles will be donated to UNICEF.
Offerings: The two styles available are a wide-leg black pant and a skinny light wash jean
Special for her: ‘I’m thrilled that Erik and Jens have decided to release for my birthday a limited-edition run of two of my favorite styles and I’ve loved working with them to incorporate my nickname “Cloudy” into the design’