If you want your business website to stand out from the crowd, you need to start focusing on the experience it is offering your users. Put yourself in their shoes, and think about all the ways you can make their lives better and easier when browsing your site.
By doing this, you can lower your bounce rate while drastically increasing conversions. If you’re ready to make a change, take a look below to see the top UX design trends you need to be embracing for 2024.
Bold Color Choices
Bold and contrasting colors are making a huge comeback in website design for 2024.
Gradients help to add more dynamism to flat colors. When integrated properly, it’s a great way to attract eyes to various elements on the page while making otherwise static elements feel meaningful and energized.
Brands like Paddy Power Online Casino have hundreds of games available, but each one stands out in its unique way. By utilizing theme colors across different Megaways slots, such as The Goonies Megaways and Big Bass Secrets of the Golden Lake, each title stands out without overwhelming the page.
Bold colors are utilized well, providing a fun and engaging experience to gamers with retro styles making a comeback. Bold color schemes help to add another layer of personality to a site, drawing people in while making them lifelong fans of your brand.
3D and Animated Visuals
At one point, minimalism took center stage. Those days are long gone, and now 3D elements can help to draw more attention to the static elements on your site. Animated elements help to add movement while holding your user’s attention.
UX can be enhanced with 3D elements, helping to improve user interactions while making your site feel more memorable as a whole. 3D elements play an important role, in the fact that they need to supplement the other content on your site.
Make sure that the new additions mesh well with your static content, and that they don’t detract from the purpose of your site. Having unnecessary animations can make your site seem overwhelming, but when it’s done right, it can help your site to appear out-of-the-box and unique.
Another huge trend for 2024 would be immersive scrolling.
By embracing immersive scrolling, designers can control what content they show to viewers, and how that content is shown. Immersive content involves using elements narratively, encouraging curiosity while encouraging people to interact with the content on your site.
This content might have otherwise been ignored, so by combining this with the idea of having more 3D elements, you’ll soon see how powerful this can be.
If you embrace the above UX design trends there’s no reason why you shouldn’t be able to get the result you want out of your site, while ensuring you are future-proofing it for years to come. You may also see a huge difference to your bottom line, as you boost your conversion rate while engaging your consumers more.