Coles mocked on Twitter for selling biscuits ‘for Santa’ that go stale two months before Christmas

‘Why is Coles trying to poison Santa?’: Supermarket giant mocked for advertising Christmas biscuits that go stale TWO MONTHS before the festive day

  • Supermarket giant Coles is selling ‘bickies for Santa’ with October use-by date
  • Packaging advises consumers to leave out the shortbread on Christmas Eve
  • Coles has today been mocked on social media for ‘trying to poison Santa’
  • One man joked the supermarket chain had confused Christmas with Halloween 

Coles has been mocked for selling biscuits ‘for Santa’ that go stale two months before Christmas Day.

The Australian supermarket giant is now selling salted caramel shortbread well before the festive season starts.

The treats are marketed as ‘Delicious Bickies for Santa’.

Coles has been mocked for selling biscuits ‘for Santa’ that go stale two months before Christmas Day. The trouble is the 12-pack of biscuits has a used-by date of October 31 – eight weeks before December 25

‘Leave them out for Santa on Christmas Eve!,’ the packaging said, next to a cartoon of Santas Claus holding a candy cane.

The trouble is the 12-pack of biscuits has a used-by date of October 31 – eight weeks before December 25.

Social media has mocked Coles’s enthusiasm for selling Christmas treats, baked last week, a little too early.

‘Why is Coles trying to poison Santa?,’ one man, going by the pseudonym Abraham Bloodshack, tweeted on Wednesday.

The software engineer’s observation was retweeted 113 times, with others joining in the fun.

One man wondered whether Coles confused Christmas with Halloween, considering the best-before date was October 31.

‘This batch is clearly intended for trick-or-treaters dressed as Santa,’ he said.

Coles said the ‘Bickies for Santa’ sticker was simply a reminder for customers to prepare for the Christmas period.

‘All our bakeries are currently filled with Christmas stock, such as mince pies and puddings, so customers can spread the cost of Christmas over a number of weeks,’ a spokeswoman told Daily Mail Australia.

‘The Bickies for Santa stickers are a festive reminder for customers to leave a tasty treat out on Christmas Eve and our bakers will be making lots of fresh batches the closer we get to Christmas – which is just 62 sleeps away.’ 

Social media has mocked Coles's enthusiasm for selling Christmas treats, baked last week, a little too early

Social media has mocked Coles’s enthusiasm for selling Christmas treats, baked last week, a little too early

One man wondered whether Coles confused Christmas with Halloween, considering the best-before date was October 31

One man wondered whether Coles confused Christmas with Halloween, considering the best-before date was October 31

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